Comment by @jamesfinnerty • Hey
Interesting take. Here are my thoughts (long rant incoming).
Encouraging audio-based artists to adopt a video workflow is not a good solution. The final d
Comments
- Absolutely agree with you James!
I think we should offer better solutions for musicians so their music gets more exposure instead of asking them to focus on video production as well.
As you know I play around with music and videos a lot and I think a little teaser with a nice video linking to the audio post wouldn’t hurt, but only if the artist intends to do it that way.
Basically if the artists chooses to use video in order to deliver an extra message that supports the music with visual metaphors, then yes ofc. But as a mandatory and meaningless marketing experiment, then I see no point.
Sry for bad English 😜
- 🙌 @lens/jamesfinnerty
A lot of excellent points in this discussion as a whole. I spent a majority of my professional career working alongside artists. I have exactly 2 cents.
I wrote a long echo of James points but I’ll only add this here.
Integrating current systems, as they stand (links to Spotify or YouTube/Google, etc), is something we should break from. Don’t not use them, but they shouldn’t be in the bedrock of this ‘new’ thing being built. As new users enter the space they will look to the early adopters as guides for what to do. If we say ‘just share the Spotify link,’ we’d be doing them a disservice. Of course they will but it’s besides the point. We’re here and need to lead by example if this is the paradigm shift we’re after.
That said, audio only posts would be a great option...on every platform. 💚💚💚
- I don’t think an audio only post is something I want.
While sure if you paywall it that’s cool I suppose.
But as an artist I want people to hear my music and the disconnect currently in web3 is “free to listen cheap/expensive to own” it’s already free to listen in web2 but I still get paid for that stream regardless of the amount.
Deleting everything in web2 is not the correct action at all. It’s take what works and expand on that. Streaming obviously works but the pay and even fan to Artist pipeline sucks.
I can go on ooh lala rn and listen to all web3 music for free with no want to buy the NFT. But the artist gets no information on who is listening to the song etc etc.
So yes audio only post would be cool but me personally I’m in no rush to access that in a music standpoint. And even podcast since again there is no who is listening on the platforms that pull from the blockchain.
- I prefer to just post links or audio. I rarely make music videos. When I do add visuals to my reels using AI, and it’s just a short clip, people average a 2.3 second attention span to I’m mostly done with videos. I’ve been using Orb more lately, and if I post music I’ll go to my Desktop unless it’s a Spotify link etc.
- You hit the nail on the head James! Excellent post!
I will add that we do need a Web3 version of Spotify badly. Other posters here made a great point about playing music on the internet. The solution/ best middle ground would be to have a service like Spotify but more of a payout (for example, one play equals one token) or something like that that will level the playing field and actually get people to use Web3.
- Thanks for the really solid points! I agree we need to figure out the web3 native music model, just has to be in a genuinelu user-friendly way and I think there needs to be a path from hearing a tune in your Lens feed to having it be part of your music library. I don’t think collecting a Lens post is enough, but maybe a standard metadata form of nft songs could open a whole market for wallet-based music players? I know @lens/christina is big on the music angle as well so would love to hear thouhts on how we do this properly to really change the industry?
- I propose to make @orb spaces on this topic and discuss. Then record that conversation and create a script to discuss the topic further.
I am fiercely opposed to the subscription model of streaming and distribution of music (creativity in general). I am in favour of creating new models based on blockchain. AI piracy on such a massive scale as we never dreamed of in our worst nightmares is coming. Blockchain is a guarantee for us creators that our works are secured on the blockchain network. (There is no counting on legislation, by the time the legislators get to grips with the formulas, we will already be drowned in stolen AI content).
I don't want to waste any more time criticising WEB2, I just think the streaming behemoths have fattened themselves on the blood of creators enough already.
Artists should take their tracks off streaming en masse and upload them to WEB3. We can't fight the power of Spotify other than to simply stop using it. Which, paradoxically, is very simple. :D
Let's talk! Please, let's talk about it! There are probably as many opportunities as there are risks. The subscription model has become so ingrained in the brains of Spotify customers that they will feel cheated that they now have to pay. But that's not the artists' problem - however much we have to offer them - they are our fans after all - they stole them from us with ugly promises!
- Btw gave you a Frens tag for the super useful feedback, @lens/saskasandholm @lens/chriscomrie let’s invite James to our creator program as well if not yet invited.