next year world cup is arriving, the last one was the first time a lot of web3 brands started to participate…

next year world cup is arriving, the last one was the first time a lot of web3 brands started to participate into the event but I wonder what will happen next year, because it actually going to be a super rare one of a kind since is gonna be played in 3 separate countries at the same time, mexico, us and canada some of my friends are working in events related, brands and etc. either agencies or official sponsors part of the cup, but I feel like on chain would and could have a very great potential to flourish into the whole event, mostly because at least here in mexico crypto is broadly accepted and is popular, almost everyone acknowledged their existence, in the us and canada as well maybe payments would be the best way, so people avoid using us dollars, us canadians and mexican peso, exchanges, taking all in crypto but wonder if web3 products and protocols would support this, or if they are already working in solutions towards this there's a lot of expectations in these events and for sure is gonna be massive, because soccer in mexico is already the number one sport plus in the us getting closer to number 1, also lots of people are coming to the country etc. just wondering some ideas around because this need to be set up now to be ready for next summer, probably will develop something around but I don't know what yet