Post by @tamrat • Hey

what yall think about this Apple IPad commercial. I am all for digital but this somehow crushes my creative soul. cant explain it. <https://www.youtube.co

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Works better in reverse, still not great: <https://x.com/kepano/status/1788235755078508690> Music supervision is total trash too, as with all of the current batch of ads... High time to get rid of MAL in favor of new and fresh ideas. Remember when Apple ad music sync used to be legendary?
Unpopular opinion - I think it’s sick and it gets the point across well. But I never saw tech tools as being replacements for anything creative, just augmentative or opening up new forms of expression. Art still comes from the artist regardless of methodology or tools. Skill, story and a personal connection make something valuable, the medium can only play a supporting role in one of those. Regardless nothing on an iPad can trump what Ableton’s been able to do for years 😂
I liked it 😔 ironically I keep mixing both analog and digital so it doesn’t make much sense for me but it was a nice idea
This is what I interpreted as… “You’ll own nothing, and be happy” - Klaus Schwab I suggest you keep and maintain all your physical assets.
I felt it. 😳