Comment by @natem • Hey

Unpopular opinion - I think it’s sick and it gets the point across well. But I never saw tech tools as being replacements for anything creative, just augme

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haha i agree with you about tech augmenting new forms of expression! but the problem I have with the ad is that the idea could have be communicated in so many better tastefull/creative ways than just crushing the physical tools(which have deeper almost sacred meaning to those who still use them).