Will Bailey (@williambailey) • Hey

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Sometimes destiny is as simple as a private message on instagram... 🔮👀 Last week, we announced with a bang the acquisition of Le Motif's publishing catalogue by Bolero, i.e. +400 tracks by 150 artists including Jul, Tiakola, Gazo, PLK, Wizkid, Booba, Damso and Ninho. 🤷♂️ The most complete editorial catalogue of French rap, an asset with +57.7% growth over 1 year. 📈 So I wanted to tell you how fate brought us here... 🔃 I met Le Motif, Olivier's first name, 4 years ago, when I had co-created a small side business of fabric masks. Nothing industrial. Just colours and craftsmanship, made with taste and method. 😷 - 24th October 2020 - Olivier contacts us in DM on instagram. He needs two custom masks with logos for a shoot. Due in 2 days. - 27 October 2020 - I meet Olivier after my training day at Le Wagon to give him his order. For a few weeks now, I've been thinking up a system that would enable private individuals to invest in music using technology. I sit down at the café, we go over the world again, I share my ideas with him and he gives me his vision. The feeling grew and we kept in touch. 🧠 - 17 February 2021 - That's Bolero's registration date. A company I co-founded with Arthur Amon, driven by a simple mission: to democratise music as a popular investment vehicle to create a new income stream that preserves creative control for creators. ⏳ ⏳ ⏳ - 16 December 2023 - Le Motif x Bolero is signed. We've just written the most ambitious story anyone could have imagined. - Conclusion - You never know how far an Instagram or LinkedIn DM might take you. Even 3 years later. 💥 We'll be releasing video content soon to talk about this in our own words, and share the impact Bolero will have on the music industry. Find it on Youtube, Instagram and TikTok. 📹 To collect royalties on the most successful tracks in French hip-hop: https://www.boleromusic.com/discover 💸 (this is not investment advice.) To be continued...
So much excitation and energy around bolero's next stage. Music rights are never gonna be the same. We fought hard for this and we’re now ready to take off!!
What do these songs evoke for you? Most popular song each month of 2007 💫 #music #fyp
**💸 "A Taylor Swift song is the best investment advice for 2024", Goldman Sachs says. Is that true?** Wise from GS to think about investing in music rights. Music is a $ 40 billion business, according to the combined 2022 reports of IFPI, CISAC and M&P (s/o Will Page) 🌎 A $ 41.5 billion business to be specific. 📈 Wise as well because Taylor Swift's footprint is something else. She topped in $ 1 billion for her 'Eras' tour in tickets sales while '1989 Taylor's Version' hits 176.1m streams first day on Spotify Global. 🏆 Now here’s the twist: GS refers to 1989’s track "All You Had To Do Is Stay", which conveys the idea that you should hold on to your positions in 2024 with a US GDP that will grow by 2.1% in 2024 and the Fed that ends its interest rate hiking cycle. 🫰 However, institutional investors getting involved in music rights is nothing new 👀 A few days ago, Morgan Stanley announced a $ 700m music rights’ fund with Kobalt Music, following in the footsteps of Blackstone and other investment heavyweights. 🤯 So why is music steadily becoming the darling of investors? 🤔 💿 Timeless Value of Catalogs: iconic and timeless tracks continue to generate revenue. Big catalogs have shown impressive appreciation, with some experiencing double-digit annual growth rates. 💸 Diversification of Revenue Streams: with revenue sources ranging from streaming platforms, radio, TV, and live performances, investors can spread risk and reduce vulnerability to industry fluctuations. 🌎 Global Reach: Music transcends geographical boundaries, providing investors with a global market, allowing exposure to diverse cultures and markets. 📊 Long-Term Yield: As songs continue to be licensed and enjoyed by audiences worldwide, the potential for sustained income over many years makes music rights an attractive option. What about grabbing a slice of the cake without being Goldman Sachs? 🍰 That's what we make possible at **Bolero**, we allow any corporate and retail investor to own music rights while protecting artists’ creative control. 🤝Tell me in the comments: if you could acquire any tracks or records tomorrow, which ones would you invest in? I’ll send that over to our Music team 😉 In a forthcoming post, I’ll explain why most producers and composers are actually down for it.Follow me if you're interested in the topic! 🎶 #musicbusiness #musicrights #bolero
Who’s behind your favourite records? Who owns the music rights? 💿 50 seconds to understand how the industry works 🔥 This is a snippet from my talk at @lens/ethcc in 2023 #ethcc #musicindustry #talk
Music catalogs made liquid. 🌎 🎶 EthCC has always been a place where innovation, collaboration, and groundbreaking ideas converge. It's been a great pleasure to join this vibrant community since 2021. s/o @ethcc.lens @jdetychey.lens @bettina.lens In 2023 it was my 3rd talk in a row and like every year, I wanted to share even stronger and more in-depth information about the state of the art and the use of technology on real-life cases. So we had to begin with a Music IP 101 moment. During this talk, I wanted to delve into the intricate process of encapsulating tangible and fractionalized Music IP in ERC-721/1155s. 💿 This innovation created by our fantastic team at Bolero ensures value redistribution to all stakeholders, creating a dynamic and liquid market based on an asset that has traditionally been static. 🚀 📹 Catch the replay here: https://www.youtube.com/live/nrXA2hrZsbM?si=ne2huuvtZykArSbO #ethCC #bolero #musiccatalogs #songshares #music #musicnfts #ethereumcommunity #catalog
Diving into this masterpiece for the first time since 2022... Sounds (tastes) like wine...
Trailblazer @agoria.lens
Welcome to Lenster dear friend @agoria.lens
100% of a record. Forever. | Co-own ‘{agorians}’ - Agoria ♾️🪩 « This Hymn, a tribute to my community, {agorians}, is a historical mechanism that federates for the very first time the artist and his listeners. A perpetual solar arpeggio that unites all energies on the dancefloor. » - Agoria % of music IP per share: 0.04% Total supply: 2500 Price per share: $25 Already sold out but sign up for secondary market: https://boleromusic.com/songs/agorians Stream it and dance to it: https://bfan.link/agorians #music #songshares #bolero #agoria #agorians
Did you know Music can be worth $200M ?? 🤯 Most of the songs you’ve got in your playlists are extremely valuable, and it’s possible to support artists and producers you love by owning a piece of them 💎 Create your own record label on Bolero, the company I’ve co-founded and start acquiring the songs you love: www.boleromusic.com 🎶❤️ P.S: wen tiktok video editing features on @lenster.lens so that I don't have to export it? #music #songshares #bolero #musiccatalogs
Will record companies and music industry players seize the opportunity of web 3.0? Well yes, they can become allies. I tell you why 🎶 Extract from my interview in “Parlons Cryptos” #musicindustry #recordlabels #musicIP #indiemusic #majors #bolero #songshares
Did you know you could have your own record label? For the ones who've been used to dig new talents on Soundcloud and Youtube, imagine you could have a stake in your favourite emerging and established artists! Discover how we turn music fans into partners to shape the future of Music (Recorded at NFT Paris 2023) Special thanks to @decryptmedia.lens and @danroberts.lens #musicindustry #music #musicstreaming #recordlabels #indiemusic #web3 #bolero #decrypt #crypto #cryptonews
"It’s when you realize that the performance of every investment, in time, resource, and money, is measured by its yield. It’s when you manage to cross the chasm between your narrative and reality, between expectations and realizations. It’s when chaos finds its space." - Jean de La Rochebrochard About an entrepreneur's journey. Beautiful. https://open.substack.com/pub/2lr/p/real-clarity?r=1i6zvl&utm_campaign=post&utm_medium=web
Announcing: Feed 🌎 A must-have feature for music fans turned partners in the realm of Web 3.0. The music interface to provide real-time data on users and artists. We believe that collecting tracks and giving life to your own label is enhanced by communities and the activity of your friends Like Soundcloud, which propels tracks through the curation of friends, or Spotify, which shows you what your friends are listening to in real time... Dive into the Feed here: https://mirror.xyz/boleromusic.eth/gj1fOuMArCv9A5anL-yqBH9asqWOJ-Q919Sl6cM8rmM
Imagine having collected each post you've liked on Twitter, Instagram and Facebook? Now, imagine each creator has been paid a few cents for each copy collected? That's what we call a balanced and virtuous circle. Bullish on web 3.0 social.
8ruki joins Bolero. He's one of the leading act of the new rap scene. Get acquainted with his craft and own pieces of his music catalog here: https://www.boleromusic.com/artists/8ruki #8ruki #Bolero #OwnMusic #MusicNfts
New | Song Shares: ‘Mieux qu'avant’ - BEN plg « La vie ça fait des taches sur le cœur. » #ReturnOnEmotion #BENplg #music #rap
Buzzing: Kanye West recording new music with french rapper Rilès in Paris (via dondatimes) You better have your Bolero account set up ⏳👀 #music #inthestudio #Ye #Riles
Interview for CoinTribune coming soon! 🎙️ The Paris Blockchain Week was lit. Thanks to everybody who came to meet us. P.S: some of you are real Blind Test beasts 🎶🔥
What do you all think about nuclear power?
🎙️🇫🇷 Replay I was invited to the talk show "Parlons Crypto" on french national tv to discuss the impact of web 3.0 on the music industry and its value chain. Get acquainted with Bolero, its genesis, and discover how our vision fits into the evolution of the industry: https://youtu.be/skC85kjcYUg
Hey Lens fam, Bolero is enrolled in the Smoothie Awards (web 3.0 product hunt) this week. We've been pushing web 3.0 into the music industry for 2 years now. We're glad to submit our most advanced product to the Awards, after months of iteration and experimentations alongside artists and producers. On our path towards unlocking an everlasting freedom of choice for creators, we believe the experience of creating your own record label and vouching for your favourite artists and undiscovered gems levels up the web 3.0 x Music space. It would mean a lot if you could upvote and comment the project's page! https://smoothie.so/project/kgy5jre0
https://decrypt.co/videos/live-events/OyEkrWjp/web3-music-platform-bolero-wants-to-put-a-record-label-in-everyones-pocket Had a great convo at NFT Paris with @danroberts.lens for @decryptmedia.lens Catch the replay here 🎶
Hey @lenster.lens fam, I'm trying to put together a great feed in here. Who should I follow on Lens? I follow back 🙂
Announcing: Song Shares© Designed to deliver “Return On Emotion”, it lets anyone purchase pieces of songs from their favorite artists. Our grand vision begins with 'Brothers' - Riles Find out more: https://mirror.xyz/boleromusic.eth/P94yrbbfB0Vn3cJ9NnDBG37gC7MN32vgBu8cft7XyCc (1/6) #SongShares #MusicNFT #ReturnOnEmotion
Now that’s a pure body of work. Encouraging any curious music lover on Lens to dive in it. Masterclass from @lilyachty
We're releasing something huge on Bolero tomorrow. Can't wait to see you all use it. Alpha: it is called "Song Shares, a Return on Emotion".
This is my first post ever on Lens. Don't know where it takes us but I'm sure we're going to witness something big. Glad to meet you, stranger!
G to the M
This is my first post ever on Lens. Don't know where it takes us but I'm sure we're going to witness something big. Glad to meet you, stranger!