turnalar (@turnalar) • Hey
turnalar (@turnalar) • Hey
Publications
- Google announced a new definition: Top Ads. "Top ads are adjacent to the top organic search results.
Top ads are generally above the top organic results, although top ads may show below the top organic results on certain queries. Placement of top ads is dynamic and may change based on the user's search."
At first, the term actually represents Top and Abs Top Placements. However, as said, top ads can also be included within and below organic results.
Currently, Google is experimenting with displaying ads up to page 10. Search ads, which used to reach the top of the second page at most, are expanding in terms of area. Let's see the future!
#google #googleads #seo
- Many people in the industry, especially newbies, often make a "mistake": they check and share today's Google Analytics data. It's important to wait at least 2 days to get correct data about attributions and other elements.
#googleanalytics #digitalmarketing
- Google's last AI Strategy, SGE is being tested, and there are few different findings regarding the spread of it.
Maybe it is too early to take an action that will directly contribute positively to the brand in SGE, but it's going to be crucial for must of us for the next couple of years.
#ai #googleads #googleai
- #ai #music
- Google says "Total of search terms not shown in this report that resulted in click but were not searched on by a significant number of people"
However, "other search terms" makes up 55% of my budget.
It does not appear in (Predefined) Reports either.
What's your recommendation?
#googleads #ppc
- Same video, different CTRs. First 2 seconds are different in each video regarding CTA. Pay attention to the first message that you share with the audience. For each video ads, I recommend you to try at least 3 alternatives. #videoads #digital #ppc #paidmarketing
- Google Analytics is evolving with new features to enhance measurement and better align with Google Ads.
These updates offer a more consistent view of conversions and customer actions, facilitating improved decision-making. Innovations include key events for a unified experience and enhanced reporting, ensuring users gain comprehensive insights across platforms. This integration enhances the utility of both Google Analytics and Google Ads for marketers.
Additionally, the update emphasizes privacy, incorporating support for the Chrome Privacy Sandbox and enhanced conversions in Google Analytics 4, balancing accurate measurement with user privacy respect.
- If you're using PMax or Display, I definitely recommend using Standard Inventory. Otherwise, you'll end up seeing unnecessary and junk websites in your placement list. Also as my thought, using limited inventory may affect your ad performance.
Tools & Settings > Setup > Content Suitability
Do you agree with me? Do you get any good results with using other ones?
#googleads #ppc #digitalmarketing #business #adoptimization
- party