Peter Denton (@petermdenton) • Hey
growth marketing at XMTP
Publications
- Lens Network
- Introducing Lens Network. Bringing one billion users to Ethereum.
Our mission is to create an open and fair social network for all. No restrictions. A place where everyone can connect, participate, and build. We believe that digital social spaces will drive Ethereum's mainstream adoption.
We are making a big bet to scale Lens with Validiums and Volitions on Ethereum, leveraging @lens/zksync’s stack to achieve mainstream scale for the social network.
Read more on @lens/t2world: <https://app.t2.world/article/clw6l2z0018727620mc1dq26xr2>
We have opened a LIP discussion for community feedback: <https://github.com/lens-protocol/LIPs/pull/54>
- seeing this beautiful planet for everything it is 🫶🏾
@club/nature @club/bonsai @club/music
- Message --> Mint 😍
I just minted an NFT through messaging for the first time! @lens/petermdenton and @lens/fabri from @lens/xmtplabs built a fun bot to test out the flow.
1. I DM'd trendingmint.eth from @lens/converseapp
2. It let me pick how often I wanted to receive updates
3. I went to Zora to mint a trending NFT
4. Now I'm the proud owner of this lil pal!
It's a proof of concept, but even in this stage, it was so easy.
We've built a way to opt-in to trusted senders, so you can confidently click on those mint links because you know exactly who they're coming from.
- Recent actions in Brazil towards x shows that social platforms will have hard time to establish resiliency for freedom of speech or to thrive as fair and open social spaces.
Eventually x would need to take down accounts that are unlawful for whatever legal decision or interpretation of the law. This also means that politized judgements or interpretations of the law can become a reason to take down opinionated accounts.
There are lot of cases in history where the law or court judgements have been used as a political tool.
A way to enable open and fair social spaces would be by relying on a network that can ensure data integrity for social data (accounts, followers, content). If a node does not respect the data integrity, it gets disqualified and removed. New nodes will appear due to the cryptoeconomic incentives.
Thats why I am also bearish on existing federated data models since there are little incentives to establish data integrity. Nodes can be paid to run these servers to serve data and “to be nice” but without a consensus, there is no guarantee for data integrity.
Once there is a consensus over data integrity, social primitives can be established and ownership rights issued to private/public key holders of the network participants. Virtually Bitcoin relies on the same mechanism for establishing ownership guarantees over a financial primitive.
This is why I am bullish on using onchain for providing security to ensure data integrity and ownership that eventually can enable censorship resistance. Moderation would still work on an application/platform level without seizing users accounts and voice on protocol level.
It’s a fundamental transition from don’t be evil to can’t be evil.
- Join us to learn all about Frames interoperability!
- An exciting community call with some of the pioneers of Open Frames starting in 30 mins
https://community.xmtp.org/t/tue-apr-9-2024-frames-o-rama-post-a-question-or-topic/629
- Lens is trending up thanks to all the apps
- @lens/xmtplabs DMs back on @lens/hey
https://hey.xyz/messages
- As web3 social brings direct onchain monetization rails to the surface. Net monetization per hour or per user is an interesting metric which is a deeper than DAUs.
- What is the best wallet experience in Web3 and why?
- ⚠️ DO NOT SCAN ⚠️
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Unless you want early access to a cool new XMTP app 😉
- @converseapp.lens is speeddddyy!! Wow. Chatting to all my lens frens here on DMs from now.
- Launching Converse Messenger: what is the future of messaging?
Today, we’re launching Converse Messenger. We believe in open messaging. We believe in conversation ownership. We believe in social freedom.
We’re trying to reinvent messaging and our cofounder @polmaire.lens tells you why.
See for yourself and download the app 👉 https://getconverse.app/
- I am going to be hosting a remote "AI prompts + more" workshop in about 3 weeks, with the goal of teach the basic tools of how to use AI across GPT, DALLE, Midjourney, as well as how to build an agent and a few examples.
Honestly, my head is hurting from processing all of this. It's also been a little fear inducing as it's hard to see how marketing is going to be even remotely the same in a few years.
If you're interesting, just respond in the comments or DM me and I'll send out an invite. It will be 1-hour (30 mins of presentation and 30 mins of talk).
- The more time I spend on Lens, the more it’s hard to be on Twitter. I really enjoy how positive and creative everyone is here.
- ** Warning, I tend to write a lot about growth marketing and this is one of those posts **
Over the weekend, I was playing around with GPT3 and having it create (through a script) arbitrary columns (in the 100s) in a CRM based on data attributes from company and contact accounts. I then had it write outreach scripts based on those attributes.
It can produce thousands of variations that are so good.
What I get excited about though, is the level of depth that customer personalization can go. It's not about spam, it's the opposite. It's designing systems that can learn and communicate at a personal level.
In my experience, my teams have been limited by sheer creative management capacity (you can't create 1,000 campaigns), but seeing that that requirement is dissipating right before our eyes.
Personally, I am so excited to watch this. What about you?
- I am going to be creating a lot of posts related to Growth Marketing. I love to run experiments on all things growth and share out results.
Would love to know who might be interested in this type of content?
- Diving head first into Lenster - loving what I am seeing.
Shout out to @yoginth.lens