Jayme Hoffman (@jayme) • Hey
Co-founder & CEO Launcher.xyz // Scouting web3 projects @launchcaster.lens // Crypto apps, digital assets, YC alum
Publications
- Introducing Frameboard XMTP Notifications 🖼️🛹💬
1. Create a frameboard
2. Share on Hey or Warpcast
3. Users follow boards via frame
4. Creators curate new pins
5. Followers get notified via XMTP
6. Followers can view updates without leaving the thread via Open Frames
- **New Frameboard frames 🖼️🛹**
Square cover photos and full-frame images with blurred background h/t @lens/jpren
You can see it on Farcaster, XMTP, and any Open Frame supporting client.
- For anyone attending ETHGlobal London 2024, Oxb curated a frameboard of all side events. https://www.frameboard.com/oxb/ethglobal-london-2024-side-events
- We made a new app 🖼️🛹
Frameboard is a visual curation tool for web3.
- Curate anything web2 or web3
- Share boards as a frame
- Earn from &(%$&#
Here's my Wayback Wednesday board: https://www.frameboard.com/jayme/wayback-board
- To celebrate @club/lens permissionless 15 of these bucket hats remain (no more to be produced) and I will have them on my person at Eth Denver. If you’re on @club/lens come find me there!
Poetically it was was few days before Eth Denver 2022 we had launched the Lens Manifesto with our mission for what we wanted decentralized social to be and our values. I showed up to the conference with only 50 rare beige Lens caps. Safe to say they were (and still are) also rare. Godspeed to all.
- Playing around with the fun idea of BasePaint for Music 🎶
Can strangers on the internet make interesting songs or sets together?
- What are the best embeddable smart posts so far?
- Hierarchy of Engagement by Sarah Tavel is one of my favorite posts on consumer products.
For Web3 products, I think the concept of "accruing benefits and mounting losses" should be at the contract level. I.e., the core action of following users on Hey.xyz is retained across all Lens apps.
Link https://sarahtavel.medium.com/the-hierarchy-of-engagement-expanded-648329d60804
- Launchcaster is one year old!
We didn't have a great place to share the web3 products we were working on, so we built one!
Since the original launch, we've grown to over 1K top web3 project launches and 9K builders. We’ve experimented with NFTs, user profiles, product pages, apps, nft and user leaderboards, and supporting multiple protocols, including @lensprotocol, Optimism, and Base.
To celebrate the milestone, here's a thread featuring the very first launches and a commemorative NFT on Base highlighting the #1 launch of the week for the first 52 weeks! https://www.launchcaster.xyz/launchcaster/652fdff6a7f8a813910c3cd1
- Two of the top three Facebook apps in 2008 allowed you to "own your friends"
*“History Doesn't Repeat Itself, but It Often Rhymes” – Mark Twain.*
- Onchain Summer never ends: Base NFTs on Launchcaster 🔵🚀
Excited to share that Launchcaster now supports Base NFTs and other new NFT features — Deploy, import, mint, and view Base NFT!
- The more I mint, create, and play with web3 apps, the more I know with certainty that users will want to own the things they contribute to and increase in value.
One way to think about what they want to own is ... digital assets that “WE” or “I” create and grow in value.
- Goldmine3: library of stories from top web3 founders
🚀 My new side project is out!
Goldmine3 is a library of stories from top web3 founders.
You can learn how projects such as Zapper, Gnosis, or Zora built their MVPs, got their first users, and so on.
You can even ask questions about the covered projects - here's one about @jacob's Zora.
https://goldmine3.xyz/
- Trending apps and app search on Launchcaster
New on Launchcaster 🚀
- Trending apps
- Star an app from a launch
- Search apps on the newly sorted app page
https://www.launchcaster.xyz/discover
- Wingman - flight delays prediction market
Wingman is a revolutionary flight delay prediction platform designed to transform idle airport waiting time into an opportunity for potential profit. With Wingman, the frustration of flight delays becomes a chance for reward and engagement.
- Updates for builder communities on Launchcaster
- fresh profiles now show communities section
- you can discover all projects being built in a community
- new community list page https://www.launchcaster.xyz/communities
One more thing.. Launchcaster is now supported by Neynar hubs 🤝
- GM!
We are happy to announce that Lenspeer and Lens Wallet have Officially launched!
An all-in-one social media app built with [@lensprotocol](https://www.quadraticlenster.xyz/u/lensprotocol)
Anyone holding Lens Profile NFT can make their own ERC-6551 Wallet.
Join now: [https://lenspeer.com/](https://lenspeer.com/)
[#ethcc](https://www.quadraticlenster.xyz/search?q=ethcc&type=pubs&src=link_click) [#ETHGlobal](https://www.quadraticlenster.xyz/search?q=ETHGlobal&type=pubs&src=link_click) [#ETHGlobalParis](https://www.quadraticlenster.xyz/search?q=ETHGlobalParis&type=pubs&src=link_click)
<span className="hidden"> This post is included in the ethcc round- 2 round (0xfc68882a250f5c444f737b8e4ffbfa6ca769efcd) at quadraticlenster.xyz </span>
- Bold and beautiful
- We’re super excited to announce that we’ve integrated with Sound to allow for live minting of NFTs deployed on Optimism
We first rolled out this functionality for the first time on Monday for @tkthelegend.lens ORIGINS album drop
- Bifrost Summer Beta
Three months of free access to the first design-to-code product that works!
Great for:
-Creating components for the first time
-Generating any screen from Figma right in your code editor
-Updating components you’ve already written with new design changes
Get started at https://bifrost.so now!
- New beta drop! 👀
Meet **UniswapX** ⚡— a new permissionless, open source (GPL), auction-based protocol for trading across AMMs & other liquidity sources.
TL;DR: Over time, it’ll give users more liquidity, better prices, MEV protection, & gas-free swapping!
Opt-in to the beta.
UniswapX is next-level aggregation 💪 It outsources the complexity of routing to an open network of fillers who compete to fill swaps at the best prices.
Read the details in our whitepaper:
https://uniswap.org/whitepaper-uniswapx.pdf
**What does this mean for swappers?**
As a competitive ecosystem of fillers forms, it will bring:
💸 Better prices
⛽ Gas-free swapping
🤝 MEV protection
🤩 No cost for failed transactions
👀 Gas-free cross-chain swaps (coming soon)
https://blog.uniswap.org/uniswapx-protocol
**How is it gas free? ⛽ 🆓**
Swappers sign an offchain order, which is submitted onchain by fillers who pay gas on swappers’ behalf to complete the transaction 🔏
Swappers don’t need a chain’s native token to trade and don’t have to pay for failed transactions 🔥🔥
**And what about MEV protection? 👊**
MEV is one of the biggest issues facing onchain swapping today.
With UniswapX, MEV that would be left on the table and captured by an arbitrage transaction is instead returned to swappers through improved prices 💰
**Cross-chain too? 😮💨**
Later this year, we’ll launch a cross-chain UniswapX that combines swapping and bridging into one action ⚔️
Swappers will be able to swap between chains in seconds 💨
This includes native asset swaps, reducing the need for bridged tokens.
UniswapX is built into the same interface you know and love, with the same principles of security, self-custody, and community that make Uniswap the most trusted name in DeFi 🦄
As always, our code has been extensively tested & audited 🔒
https://github.com/Uniswap/UniswapX/blob/main/audit/ABDK.pdf
**The opt-in beta is live today!**
Because we’re in beta, most orders will still go through classic routing.
As more fillers enter the system and parameterization is tuned, more trades will route through UniswapX.
Check it out here:
https://app.uniswap.org/#/swap
- We built a tool that lets NFT creators broadcast messages to their holders (via XMTP).
It's the very first version, we'll iterate with beta testers.
If you're interested, DM me!
- Launchcaster app NFTs, trending L2 NFTs, and apps on profiles
Handful of updates this week…
• App NFTs allow you to import, deploy and mint NFTs from product pages
• Trending NFTs now include Optimism and show the network
• See products a launcher is building on their profile
- We're seeing more and more protocols, infrastructure, games, and NFT pages on @launchcaster.lens
What should we call these pages?
1. Discover onchain apps → App page
2. Discover onchain projects → Project page
- 🇺🇸to the moon and beyond
- 👋 Hey Lens, Here's a quick June update for @launchcaster.lens.
We launched the following and more in June.
- Project Teams - Add and view all wallets associated with a project.
- New Updates - Create updates and launches directly from Launchcaster.
- CrossLaunch - Create and share project updates to multiple social protocols at once.
- Optimism - Deploy and mint Optimism NFTs (for low gas fees).
We are starting to see success with the new CrossLaunch feature.
Kicked off brand design with ex-metalab friend this week! We're excited for the throne to become a relic and part of Launchcaster lore 🫡
- We kicked off rebrand with ex-metalab friend this week!
I’m excited for the throne to become a relic and part of @launchcaster.lens lore 🫡
- Web3 Social has product-market fit when you no longer have to join a community's Telegram or Discord.
- Launch NFTs on Optimism 🔴🚀
To celebrate Zora, Paragraph, Hypeshot, and many others supporting Optimimism, you can now deploy launch NFTs on either Ethereum or Optimism.
Here's a free Optimistic Launch NFT to celebrate and try it out.
- CC0-LIB - a library of cc0 content
https://www.launchcaster.xyz/p/6499bf6c78e92419ccdd1cb4
- What makes an unknown artist good in your eyes?
- Dawn Vote launches
Dawn Wallet has launched Dawn Vote. This is a mobile voting tool that lets you vote straight from your phone, get a news feed of relevant proposals and receive vote push notifications!
Download Dawn to get voting!
https://apps.apple.com/us/app/dawn-ethereum-wallet/id1673143782
- natal charts on lens are live!!!!
mint your horoscope now: https://astrace.app/
- Web3 product updates and launches are better when they come from founders and team accounts vs. the company account.
- Web3 social is still very small and, IMO, not ready for company accounts.
- Trust is hard in web3, and it’s *often easier to trust a founder than a company logo.
- Updates from founders feel artisanal and are more engaging because they include storytelling with people, problems, and backgrounds.
- What's the easiest way to find discussions on Lens?
- Introducing CrossLaunch - Simultaneously launch to Farcaster & Lens
Inspired by the builders launching across networks, you can now easily create and cross-launch updates 🤝
1. Create a new update
2. Sign in with Farcaster and Lens
3. Launch pages aggregate likes and stats
https://www.launchcaster.xyz/p/create
- What Lens app do you use most on mobile?
- $15M Seed round was raised for@LensProtocol to enable the social layer for web3 – the next generation internet that is founded on human connection 🌿
Super excited to continue building the open and web3 powered internet for you all 💚
- **Live, Laugh, Launch - A short story on how @launchcaster.lens started 🚀**
A handful of people, including @stani.lens, have asked how Launchcaster came to exist, so I wanted to share how it all started, evolved, and where it's going.
It was fall of 2022. We were working on Maindrop then and really struggled to find a good place to share updates and get early users. Most of the big web2 communities (HN, PH, Reddit) weren't that interested in web3 stuff. The web3 users we wanted were scattered across Discord and Telegram, where you had to post in "shill channels," and Twitter, where there was a ton of spam and scams. Trying to stand out and discover signal from noise was a nightmare.
I was starting to become more active on Farcaster and now Lens, and found a ton of value in sharing our updates with the community. One launch day, I had the random idea of a Show HN for Web3 social - a simple place to share and see new web3 projects. Without thinking much of it, I went to Show HN, saved the page, made a few edits, took a screenshot, and shared the concept on Farcaster. The comments were encouraging: "I love this!" "Take my money" "url?" ..., but I didn't think much of it. After a couple of months, myself and others started their launch posts with "Launchcaster," and we began to really want to see the product exist.
One week in October, we decided to build Launchcaster as a side project to solve our own problem. We scoped out the MVP (tag a launch, see list of launches and launch detail page), got feedback from Farcasters on the design vibe, and built it in a couple of days. I made the logo (the throne) in under five minutes. Getting feedback from Alex and Peter from Perl, searching the Farcaster Dev Chat, and a few repos helped us move fast. To launch, we used Searchcaster to compile a list of our favorite twenty apps in the Farcaster community, manually @launch'd each one to overcome the cold start problem, and then used @launch to announce Launchcaster. We saw organic launches that same day and have seen them almost every day since!
Experimentation has been at the core of everything we've done. The first launch was just a screenshot. We questioned if the bot was a better mechanic than starting a cast with the Launchcaster string. There are now over 1K @launch bot launches. The first newsletter was just an Airtable form. We've now sent out 30 weekly newsletters to over 7K subscribers. Bringing Launchcaster to Lens started with just a telegram message. The latest big Launchcaster features, including launch NFTs, profiles, product pages, and app discovery, all started as screenshot essays or even simpler MVPs. The product was just a side project for the first four months before we decided to focus on it full-time.
So what's next? We go back to the problem — distributing and discovering onchain apps, their assets, people, and content around them sucks. Launchcaster's mission is to help builders share their products across all of web3 (including both Farcaster and Lens) and help users discover magical and useful things they can do on blockchains!
We have a ton rolling out in the next couple of months. I welcome you to follow along on our journey!
- Lens: @launchcaster.lens
- Launchcaster: https://www.launchcaster.xyz/launchcaster
- Weekly summary: https://launchcaster.xyz/weekly/
- My personal newsletter: https://paragraph.xyz/@jayme/
- 🖼️
- GM Lens, I'm excited to share Product Pages on @launchcaster.lens, a simple way to share and discover onchain products!
Create a page with your wallet, everything you (or your teammates) tag on Lens or Farcaster will automatically show up, and all your updates will highlight your product, making it easier for people to discover!
This is a baby step towards helping people share and discover onchain products. More Lens updates coming soon 🤫
https://www.launchcaster.xyz/launchcaster/646e3a35d6616f7fa271f6e2
- Timely launch for Game Wallet
Turn any GameBoy into a secure offline cold wallet. Generate a seed phrase using a hash of your button presses as you walk around and complete quests.
https://www.gamewallet.gg/
https://twitter.com/CupOJoseph/status/1659544815204179968
- 🌅 gm gm Lens world 🌍
We're so excited to introduce Privy
Privy is the easiest way to onboard all users to your web3 product, thanks to four core features:
🧑🤝🧑 **Auth for everyone**: Bring web2-caliber UX — like sign in with email and social — to your web3 product.
👛 **Embedded wallets**: Let people who sign in with email or social and get simple self-custodial wallets.
🧩 **Powerful connectors**: Reliably connect to all wallets, on any device, in every browser. Edge cases, handled.
📈 **User management**: Privacy-first, third-party integrations to understand how your users are engaging with your app and build better experiences.
You can learn more and get started today at privy.io
***Let's build for a future where everyone can use web3 technology seamlessly. Collect this post to show your love, and prove forever that you were a supporter of our work from day 1*** 🚀
- Unboxing incoming... 🟪
- Thinking about DAO Proposal lifecycle.
Participation breaks down for me around awarness of drafts and voting. If I dont know about it at draft stage, I cant offer input and if I dont know about vote in time, I can’t support it.
Any other tools making an impact?
- Congrats to the World App team on the first Worldcoin wallet https://www.launchcaster.xyz/x/farcaster/645944fa1195c8125128acfe
- One day left to support lenstube in @gitcoin.lens open source beta round. ✨
https://lenstube.xyz/gitcoin
- Why do you like to discover new things in web3?
1. Potential financial gain
2. Curious about new frontier
3. Be part of the community
4. Decentralization and ownership
5. Other...
- What are the top web3 gaming communities?
- Would love to see a protocol for NFT stats across leaderboards, marketplaces, wallets and other places users discover.
Should include stuff like:
- Impressions
- Detail views
- Shares
- Mints