CreativeJack (@creativejack) • Hey
Taking Web3 to the masses. Branding. Creative Strategy. Writing. Creator world's most viewed TikTok campaign (~36B views). Creating http://Artlink.Network
Publications
- Balaji exposes the plan
He's got a theory. Is he right?
#bytes
- **NFT Utilities - the Memester.lens case study by** @memester.lens **&** #LensAcademy
In the previous post, we explained the concept of NFT Utilities. Here, we --go through a case study: how I (Memester.lens) created multiple communities on Lens and used NFT Utilities to deepen connections. I define 'community' as a set of individuals connected through an NFT relationship, via a 'Follow NFT' or 'Collect NFT'.
For those who don't know Memester.lens, I have been on Lens since the early days, creating Web3 related memes. I then recently decided to launch two communities:
1. Memester Community (everyone can access it by 'fee collecting' this post for 2 WMATIC (https://lenster.xyz/posts/0x5805-0x039f )
2. Memester Sponsors (everyone can access it by 'fee collecting' this post for 20 WMATIC (https://lenster.xyz/posts/0x5805-0x039e)
Importantly, I stated upfront how proceeds will be used: to organize a Memester x Lens event.
In addition, there is one community we all have from day 1: our Followers. So that gives me three communities.
People's attention is limited, they only pay to join communities if it's 'worth it' (even if the paid amount is low in this case). NFT Utilities are a great way to show that we are serious about the communities we create, it allows content creators to reward collectors for joining the community, and to deepen the creator <> community relationship.
I created multiple NFT utilities which members can access and plan to launch more:
1. Access to my monthly newsletter
2. Access to a token-gated Telegram chat
3. An exclusive Memester T-shirt
4. 1-1 calls with me
5. A party in a Memester penthouse I rented in the Metaverse
6. Omni-channel advertising for their projects
I set different access levels for the three communities:
- Memester Followers can access 1.
- Memester Community can access 1, 2, 5
- Memester Sponsors can access all utilities
One of the main complexities I faced was that most are not familiar with the concept of NFT Utilities yet, this is something quite new or previously loosely defined (i.e., not really labeled yet). Hence why i am pushing on the education front here .
The second complexity is that the information gets lost in a social network that is purely feed based, so multiple people collected the NFTs and then join the community, but then missed on some utilities e.g., they missed the Metaverse event because they did not see my announcement in the feed. Having dedicated spaces for communities on Lens is critical in order to see more communities emerge and solidify (now the Memester Community has a chat on telegram, it's already a nice step but ultimately we want to bring that on Lens!)
The final complexity is that not all utilities are relevant for everyone. For instance someone texted me to say that she was not interested in the T-shirt, and asked if she could send it to someone else. In the future this should become possible, as Utilities should become NFTs themselves that can be transferred/sold/bought to other folks - within or outside of the community, depending on how permissions are set.
In terms of tools, I used https://www.tropee.com/ to create utilities. Super easy to use, and a large library of utilities. Everyone can create NFT utilities, it's 100% free! More info here: shorturl.at/COSX8 If anyone has questions, feel free to DM, happy to help!
**Memester Community:**
@nader.lens, @readyplayer1984.lens, @pclayne.lens, @samthingwrong.lens, @carstenpoetter.lens, @nilesh.lens, @ricomueller.lens, @punkess.lens, @raphaelh.lens, @gotenks.lens, @nelsonrodmar.lens, @trajectory.lens, @magnaa.lens, @dineshpinto.lens, @jlsachse.lens, @DanIsNearby.lens.lens, @matte.lens, @zombieshepherd.lens, @cryptianocoinaldo.lens, @mattwilson.lens, @jerre.lens, @lakshman.lens, @90002.lens, @fancybearsmeta.lens, @chriscomrie.lens, @stateofmarket.lens, @melodydee.lens, @nicopollux.lens, @490094.lens, @dineshpinto.lens, @shivam.lens, @onlyfeed.lens, @rememe.lens, @papadari.lens, @Memester-xyz.lens, @davidev.lens, @chaoticmonk.lens, @yashgarg.lens, @kipto.lens, @grams.lens, @timjeffries.lens
**Memester Sponsors:**
@samthingwrong.lens, @carstenpoetter.lens, @nilesh.lens, @stemscto.lens, @gotenks.lens, @raphaelh.lens, @nelsonrodmar.lens, @Memester-xyz.lens, @pedromonte.lens, @crekto.lens, @matte.lens, @mattwilson.lens, @newfuture.lens, @jerre.lens, @dydymoon.lens, @stateofmarket.lens, @chriscomrie.lens, @490094.lens, @davidev.lens
If you want to join the Memester Communities, collect these posts:
1. Memester Community: https://lenster.xyz/posts/0x5805-0x039f
2. Memester Sponsors: https://lenster.xyz/posts/0x5805-0x039e
And then claim your utilities:
1. Memester Community: https://memesterlens-collect-927.tropee.com/
2. Memester Sponsors: https://memesterlens-collect-926.tropee.com/
- Building Artlink.Network 1 partnership at a time.
Fulfilling any NFT projects merch requirements, for free. All you have to do is stake your NFTs and they appear in Merch.io
- My new socials page:
https://vitalik.ca/files/misc_files/socials.txt
I'm eagerly trying out Mastodon, Farcaster, Lens and others, and I'll bow to Lord Elon and pay his $8/month too... but only when it's available on a non-iOS platform.
Let the best socials win! *
* there will be multiple winners
- Buildling Artlink.Network.
Building NFT platforms.
Building NFT creative services.
- Bloomers, did you hear? We're featured in the Consensus 2022 NFT Gallery with three exclusive NFTs designed by our very own, @thewayloveworks.lens and @liquidfire.lens !
Find our first, a time-bound open edition ready to be collected 1 MATIC each for the next 24 hours. This NFT is ready to be planted straight into your wallet via the Lens Collect module with all proceeds going directly to @shefi.lens and the Lens Grant Program 🌿💚