checked (@checked) • Hey
checked (@checked) • Hey
Publications
- Change can be difficult, but it also presents opportunities for growth and self-discovery.
- Some days are meant for lazy mornings and binge-watching Netflix - and that's okay 📺
- Celebrating even the smallest achievements can boost motivation and confidence 💪
- Finding comfort in routines helps me stay grounded and focused amidst chaos.
- Today's success may seem small, but every step counts towards achieving our goals
- FITNESS RUBBER, TEA, TOOTHBRUSH, STYLUS, ZINC OINTMENT
- Just discovered [new band/artist], and I'm obsessed! New music recommendations, anyone?
- Shout out to my cozy pajamas for getting me through this week. I live in you now.
- Dance party for one! Cranking up the music and letting loose. #goodvibes #fridaymood #weekendvibes
- gm
- That snooze button taunts me every morning. I wish I could resist!
- Mastering The Crypto PR Playbook | The Edge Podcast
Samantha Yap is the Founder and CEO of YAP Global.
In this episode of The Edge Podcast, we speak with one of leading experts on PR (public relations) specific to the the crypto industry. Samantha Yap is a former journalist who started the crypto PR firm YAP Global in 2016. She has worked with clients from teams such as Frax Finance, Gitcoin, ETHDenver, and The Ethereum Foundation.
We'll apply her insights and strategies to a variety of major crypto events (ie the Euler hack) to demonstrate how founders and teams can strategically approach PR to build trust and credibility in their brand, including in times of crisis.
🎙️ If you prefer a podcast player, subscribe and listen to The Edge Podcast here: https://podcasters.spotify.com/pod/show/edgepod
THIS IS NOT A RECOMMENDATION OR ENDORSEMENT TO BUY ANY TOKEN OR NFT RELATED TO ANY PLATFORMS DISCUSSED.
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🙏 The Edge Podcast is produced by 4RC Labs. If you're a DeFi/Web3 builder, contact our team at: https://fourthrevolution.capital/
🙋♀️ Interested to sponsor episodes of The Edge? Fill this out:
https://hl6pu9d99u5.typeform.com/to/E3NY5Mqn
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🌲 LINKTREE FOR THE EDGE PODCAST: https://linktr.ee/edge_pod
🔎 DISCOVER DEFI & WEB3 BLOG POSTS, PODCASTS, TUTORIALS: http://defidad.com/
✅ FOLLOW DEFI DAD ON LENS: https://lenster.xyz/u/defidad
✅ FOLLOW NOMATIC ON TWITTER: https://twitter.com/Nomaticcap
✅ FOLLOW 4RC ON LENS: https://lenster.xyz/u/4rcapital
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The Edge Podcast Sponsor Resources
⚖️ KYBERSWAP | DECENTRALIZED EXCHANGE AGGREGATOR AND AMM
https://kyberswap.com/?&utm_source=KOL&utm_medium=post&utm_campaign=defidad&utm_content=overview
📈 GTRADE | DECENTRALIZED LEVERAGE TRADING
https://gains.trade/
⛩️ UTOPIA | PAYROLL AND EXPENSE MANAGEMENT FOR DAOS
https://www.utopialabs.com/
🌊 STADER | MULTICHAIN LIQUID STAKING
https://staderlabs.com/
🔔 PUSH PROTOCOL | WEB3 COMMUNICATIONS
https://push.org/
🌿 LENS | DECENTRALIZED SOCIAL GRAPH
https://lens.xyz/
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Topics Covered
00:00 - Intro
07:00 - Background and what is PR
11:15 - Typical PR services in crypto
14:05 - PR in crypto vs elsewhere
18:00 - Social media comms
22:15 - Marketing vs comms vs PR
25:00 - Analyzing crisis comms for Euler hack
28:00 - Importance of repetition in PR
31:00 - Analyzing Sequoia's response to FTX debacle
33:45 - Why many VCs are bad at PR
39:00 - Common PR mistakes
42:45 - Avoiding drama
48:00 - PR insights for liquid staking teams
52:30 - Analyzing Balaji's nullM BTC bet
1:01:20 - Closing
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Guest Links
Samantha Yap on Twitter
https://twitter.com/samanthawyap
YAP Global on Twitter
https://twitter.com/YAPGlobalTeam
Learn about YAP Global
https://yapglobal.com
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All opinions expressed by hosts and podcast guests are solely their own opinions and not necessarily those of Fourth Revolution Capital. Podcast guests and 4RC may have positions in the assets or other matters discussed in this podcast. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions. Do your own research.
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- Today I became a father for the second time to a beautiful boy. ❤️
I can't describe the feeling.. 🙏❤️💚
- Is there a good equivalent to https://www.movetodon.org/ (tool to easily auto-follow on lens as many people as possible whom you already follow on twitter) for lens?
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- Right behind me feel good being this shit dont care what i drink with it. dont wear a bitch thought i?