Jason (@0xjason) โข Hey
Co-founder formless.xyz
Publications
- https://twitter.com/jasondemart/status/1613308233459826688?s=20&t=AQXggr7vaczCjwC6XNGnzQ
- @0xsamp (Twitter username)/ Explanatory article series on ๐ฟ Lens Protocol๐ฟ
1/ A thread on @LensProtocol and why decentralized social media will attract the masses...
Summary ๐ก
Web2 platforms win by competing for users attention (advertising $$ to pay for the platform)
Web3 social wins by offering better outcomes for users
2/ What is it ๐โโ๏ธ
Lens Protocol: A Decentralized Social Graph. Imagine Facebook's underlying infrastructure being open, transparent, and configurable by any application wanting to use it.
How it works ๐
- Lens is a protocol (built with Smart Contracts) on Polygon
- Being a protocol means the team at Lens don't provide an application like the Facebook app for users to login and post/create content
- Being a protocol means anyone can create a website using Lens as the back-end engine to explore, follow, like, subscribe
- Lens uses NFT's to represent profiles, relationships, and content. Me being friends with you - that's an NFT. A post, that's an NFT
How it's different ๐โโ๏ธ
- Users own their relationships
- Users own their content
- Incentives & Funding features like creator funding, content drops and content collection
Relationships ๐ฏโโ๏ธ
- Web2 platforms are locked. Tweeters make Twitter valuable, but Tweeters aren't paid by Twitter. Tweeters can't bring their audience with them if leaving Twitter.
- Lens relationships are tokenized and on-chain and not owned or locked into a platform
Content ๐๏ธ
- Similarly, your Tweets are on Twitter. Your Facebook posts are on... Facebook!
- Lens mints NFT's for content, your content is public and on-chain
Incentives and Funding ๐ธ
- Pay to follow a creator, the substack model
- Creator collecting fees or fundraising from followers
- Sell and purchase content or relationship NFT's
How this changes the game? Web3 social changes how users interact with content... ๐ก
Now, Twitter, Meta, Google, etc. own/manage the algorithms that choose which content to display. The Web2 social graph is THE business modelโit's a competition for a user's attention.
Web2 platforms are incentivized to display content by advertisers which has its limitations...
1. Ads/promoted tweets overpower valuable content ๐
2. Users can't change the algorithm displaying content ๐
3. Content can be censored/removed ๐
Web3 and Lens offer a solution ๐-
Engineers and the community build their own recommendation engines and content indexers to target what they want to see.
Imagine being a user and selecting which content algorithm you want to use. That's like a better, more customizable version of a Reddit thread.
Imagine being a user wanting to change between social apps on top of Lens. That's like changing from LinkedIn to Facebookkeeping your followers, connections, and content
Or maybe you were the first follower of a celebrity, you could sell your follower relationship NFT.
There are others! gm.xyz is another interesting decentralized social app, many more
I'm excited about the future and how decentralized protocol infrastructure like Lens has a massive impact on the internet model we know now.
Thanks @StaniKulechov and @PodcastDelphi for the sensational podcast... I'd love to share a Lens link!!
https://open.spotify.com/episode/5xBsYsZNb9inYpLe1wK1g5?si=yjmA_hJBSsyVjQMSj6Rv6w&utm_source=copy-link
[samp.eth on Twitter](https://twitter.com/0xsamp/status/1612691551809081344)
โ1/ A thread on @LensProtocol and why decentralized social media will attract the masses...
Summary ๐ก
Web2 platforms win by competing for users attention (advertising $$ to pay for the platform)
Web3 social wins by offering better outcomes for usersโ
- Twitter is dead. Long live Lens!
- Learned about basic fundamentals and mission of @orbapp.lens project, and got a sick NFT ๐ฅ
#orb #orbapp #orbsbt
- Excited to be part of this conversation. A once in a generation shift that empowers digital creators and users unlike anything weโve seen before. #DeSoc23
- Hello, happy to be here.
- ๐๐ฅ CAMPFIRE: New Year Announcement + OFFICIAL Art Basel Recap
๐ฅณ BIG THINGS COMING IN THE NEW YEAR
We are excited to announce that we will release a music NFT collection featuring a compilation of the songs produced during the Campfire Art Basel sessions in 2023!
This is just the first of many planned music NFT releases. We will continue bringing new and exciting music and content to our community, the web3 music space, and the music industry at large!
๐ ART BASEL MIAMI
As a community of musicians, artists, creatives, and advocates, Campfire seeks ways to bring the community together and facilitate collaboration. In these past months leading up to Art Basel in Miami, it was made clear that there was a strong desire and need for a creative space where Campfire could come together, work with one another, and share time and talents IRL.
We did our best to figure out something that would be impactful and meaningful for music creators within both the web3 community that we have been building and the overall music community. We rented the Campfire house and set up the Campfire studio sessions at the House of Hits recording studio in Miami while Art Basel took place. It was Campfireโs version of a hacker house: a safe haven where musicians, artists, builders, and creatives came together to work, network, build, and ship.
The participation of the community was overwhelmingly positive. As the studio reached its peak, we were home to over 50 artists, producers, songwriters, and engineers working together and producing some truly unique and inspiring collaborations. We believe these shared experiences are critical to a healthy and strong community. Weโre excited to continue providing a space for music creators to come together and create in the coming months and years.
The more we unify ourselves as music creators, and the louder our voice is heard, the stronger we are. We should always write the story and lead the narrative regarding what industry conditions should be like.
๐ MORE TO COME...
Stay tuned for updates about the Campfire Music NFT collection and future events, and thank you for supporting the Campfire community
For a full recap of all that went down with Campfire at Art Basel, you can listen to the Twitter spaces we hosted recently: https://twitter.com/i/spaces/1dRKZMDYkmmxB?s=20
๐ค GET INVOLVED AND STAY CONNECTED
Campfire is one of the largest internet communities of web3 music creators and supporters, with the shared objective of creating better and more equitable conditions within the music industry.
The Campfire guild and community acts as a holistic and creative support system for artists. Campfire brings value to the music community by being a digital and IRL container within which members have access to a variety of opportunities & resources including educational workshops & events, grants & scholarships + creative & business incubators and more.
To get involved with Campfire, follow us:
Twitter: https://twitter.com/Campfire_xyz
Lens: https://lenster.xyz/u/campfirexyz.lens
Instagram: https://instagram.com/campfire_xyz
And join us:
Discord: https://discord.gg/WfDhnbs39W
Telegram: https://t.me/+bM-oY4KOfU1hZjlh
๐ฅฐ THANK YOU
None of this would have been possible without @lensprotocol ๐ฟ and our other incredible partners:
@ghostflow.lens (Phlote)
Sound.XYZ
@juiceboxdao.lens
Campfire is home to many. Gather โround ๐๏ธ
#campfire #web3 #musicnfts #artists #web3music #happynewyear
- Hello. Happy to be here.