0x399 (@0x399) • Hey
Web3 enjoyer
Publications
- 清晨的云南省昌宁县更戛乡被云雾笼罩，蔚为壮观。日出东方，金色阳光洒向云海，宛若仙境。
- 4月18日，游客在北京中山公园赏花留影。
目前，北京中山公园的郁金香花开正艳。据了解，今年，北京中山公园布置了六个主题景区，展出85个品种近20万株郁金香及洋水仙、葡萄风信子等球根花卉。
- 近期，随着天气转暖，位于内蒙古呼伦贝尔大草原腹地的呼伦湖上的冰面开始消融，形成了独特的开湖景观。
- 4月17日，一名老师在广西南宁市滨湖路小学为孩子们讲解铜鼓图案。
当日，广西南宁市滨湖路小学举行庆祝“三月三”主题教育活动暨2023年青秀区民族团结进步宣传月启动仪式。随着传统节日“壮族三月三”临近，广西各地陆续开展丰富多彩的庆祝活动。
- 2023年4月15日晚，湖北省襄阳市，在保康县马桥镇尧治河村，铜梁龙舞正在上演。
- 4月17日，“安麒2号”客轮从福州连江黄岐启程前往马祖。当日，厦门出入境边防检查总站披露，截至4月17日0时，两岸“小三通”客运航线复航百日，该总站全力保障通关安全顺畅，累计验放客轮近600艘次，查验出入境旅客4.95万余人次，开通“两岸生命救助绿色通道”5次。
- 4月17日，“安麒2号”客轮从福州连江黄岐启程前往马祖。当日，厦门出入境边防检查总站披露，截至4月17日0时，两岸“小三通”客运航线复航百日，该总站全力保障通关安全顺畅，累计验放客轮近600艘次，查验出入境旅客4.95万余人次，开通“两岸生命救助绿色通道”5次。
- 2023年4月15日晚，湖北省襄阳市，在保康县马桥镇尧治河村，铜梁龙舞正在上演。
- 4月17日，一名老师在广西南宁市滨湖路小学为孩子们讲解铜鼓图案。
当日，广西南宁市滨湖路小学举行庆祝“三月三”主题教育活动暨2023年青秀区民族团结进步宣传月启动仪式。随着传统节日“壮族三月三”临近，广西各地陆续开展丰富多彩的庆祝活动。
- 近期，随着天气转暖，位于内蒙古呼伦贝尔大草原腹地的呼伦湖上的冰面开始消融，形成了独特的开湖景观。
- 4月18日，游客在北京中山公园赏花留影。
目前，北京中山公园的郁金香花开正艳。据了解，今年，北京中山公园布置了六个主题景区，展出85个品种近20万株郁金香及洋水仙、葡萄风信子等球根花卉。
- 清晨的云南省昌宁县更戛乡被云雾笼罩，蔚为壮观。日出东方，金色阳光洒向云海，宛若仙境。
- Gm Trivia nights yesterday. Kudos to @alexanderguy.lens for organising wallet part of the event. Big thanks to @layer3.lens and @dispatch.lens! Check out our waitlist for upcloming @zerion.lens extension
- I wanna try something new. I'm going to raffle off 10 of these Limited Edition @zerion.lens hoodies on #LensProtocol.
We made these for #ETHDenver with a special NFT inside thanks to a chip in the sleeve.
Here are the rules:
- Follow @zerion.lens
- Mirror this post for a 25% referral bonus
- Collect this post for 1MATIC
- All of your NFTs. In one place.
Excited to share this video announcing our NFT support across multiple chains. Available in your Zerion mobile wallet, web app, and widget (for iOS)
🖼️ Collect this video post for 1 MATIC.
🔁 Mirror this post for a 25% referral bonus.
⏳ Only available for 24 hours.
- Introducing Zerion Perks 🤯
Never miss an airdrop, whitelist, or reward 👇
Learn how you can unlock your wallet’s potential with Perks: https://zerion.mirror.xyz/1XccawDGzNUdA5-DRwOgFXQ-Ha82WY0wul2BKMDwOOY
Get what you deserve. Perks for your wallet.
👉 Download Zerion: https://link.zerion.io/RmcJfUyJAyb
- Mark your calendars 🎶
We're back with Web3 Wednesdays today at 1 pm PST talking Music NFTs, NFTNYC, Identities & Latest Drops!
Joined by our faves: @coopahtroopa @saldasoro @levychain @evgeth @abishek
🔊 Set reminder and join us on Twitter Space: https://twitter.com/i/spaces/1mnxeRXDgaaKX
- **🌿 Alpha Leak- Zerion Extension x Lens 🌿**
And on the 3rd day the Lord created.... Zerion
We're big @shl0ms.lens fans & we thought collecting this post on @lensprotocol was a perfect way to show off our browser extension which is currently in private beta!
The first 500 ppl to collect & mirror this post can get skip the 350k person waitlist and get Early Access. You know what to do 😎
- **Web3 Wednesdays: Music NFTs** 🎶 **— Open Edition**
Ahead of NFT.NYC, we discussed Web3 music with @coopahtroopa.lens, @levychain.lens, @invinmusic.lens, @spinamp.lens, and @evgeth.lens — hosted by @abishek.lens
Collect the full episode over the next 24 hours and play it in your Zerion Wallet whenever you want.
- **Guide to Polygon NFTs**
With a string of a-list partners and an ever-expanding ecosystem, Polygon is a network that’s worth paying attention to. However, Polygon NFTs are relatively lesser-known, perhaps because many wallets don’t fully support them.
In this post, we explore Polygon NFT marketplaces and top NFT collections.
📈 **Polygon NFT marketplaces**
Many NFT marketplaces support Polygon — below are the leading ones in terms of volume.
**1. OpenSea**
The best-known NFT marketplace, @opensea.lens added Polygon in August 2022. Despite lots of competition, OpenSea has the largest trading volumes for Polygon NFTs.
Besides trading, OpenSea also lets anyone easily create Polygon NFTs with “lazy minting”. With this method, no gas is paid until the NFT is sold.
**2. MagicEden**
Originally focused on Solana, MagicEden has grown into a cross-chain NFT giant. The marketplace added support for Polygon in November 2022.
MagicEden also has lots of tools to help creators successfully sell NFTs. This includes whitelists, launchpads, and auctions. This isn’t open to all, and there is a vetting process for creators to ensure quality.
**3. Dew**
Currently in invite-only, Dew.gg is a dedicated Polygon NFT marketplace aggregator tailored for pro traders on the Polygon network. Despite still not being fully open, Dew has been steadily gaining trading volumes.
Dew offers features that help traders, such as fast listing updates, floor sweeping, and advanced charts. To get access to Dew, you need an invite from one of the existing users (each user gets 5 invites).
🔍 **Polygon NFT collections**
While Polygon has lots of run-of-the-mill PFP collections, it’s also home to some of the most interesting NFT experiments.
**1. Y00ts**
Launched in September 2022 on Solana, y00ts is a generative art project with 15,000 NFTs.
The project made headlines when De Labs, the company behind y00ts, got a $3 million grant from Polygon to move the collection from Solana to the Polygon blockchain. The transfer started in March, and now over 12k NFTs are on Polygon. With a 2 ETH floor, it’s currently the top collection on Polygon.
**2. Lens profiles**
@lensprotocol handles are a hot commodity — still, only whitelisted addresses can mint the handle.
While mining is free, the floor price is over $200. The total volume traded is over 4.2 million MATIC, according to MagicEden.
Collected Lens posts are also Polygon NFTs. However, a different collection is created for each post. So the market is somewhat fragmented and posts rarely feature in the lists of trending NFTs.
**3. Reddit Collectible Avatars**
Reddit chose the Polygon blockchain to launch the sale of their collective avatars. Reddit sold over 10 *million* NFTs with a total market cap exceeding $75 million.
Recently, Reddit launched the second wave of avatars from 100 different artists. Each artist has a separate NFT collection.
**4. Sandbox land NFTs**
In November 2022, Sandbox, the popular metaverse and gaming platform, started to sell their digital land as Polygon NFTs, moving on from Ethereum.
Most Sanbox land plots are now traded on Polygon with a total volume of over 6.2 million MATIC. The land isn’t cheap: the average price is over 1,000 MATIC.
**5. Unstoppable Domains**
Similar to ENS, Unstoppable Domains offer domain names as NFTs. Unlike ENS, these NFTs live on the Polygon blockchain.
There are over 3 million domain NFTs. So the floor price is extremely low. However, shorter and more memorable domains could be valuable.
**6. Galxe OAT2**
Galxe OAT (On-chain Achievement Token) are free NFTs issued for taking parts in various campaigns on Galxe. Over 9 million OATs were issued.
While OATs are minted for free, some people buy them. Perhaps they expect to qualify for some whitelisted, allowlists, or other on-chain opportunities.
**7. Gaming NFTs**
Polygon is the network of choice for many blockchain games. Some of those games use NFTs to represent characters and items in the games.
Game NFTs are often even more volatile than other collections. That’s because the value of NFTs can depend on the in-game mechanics (which can change). Games can also quickly go viral and can fall out of favor just as fast.
To find interesting game NFTs on Polygon, you can simply filter collections on OpenSea. MagicEden also has a dedicated Games tab, which features various blockchain games.
👀 **How to view your Polygon NFTs**
Not every crypto wallet adequately displays Polygon NFTs.
However, Zerion Wallet fully supports the Polygon blockchain, including NFTs. You can easily import your existing wallet via a seed phrase or private key.
When you mint or buy NFTs, you can see them in your transaction history. After that, the NFT will show up in a dedicated part of the portfolio that tracks NFTs across all chains.
Alternatively, you can connect your existing wallet to the Zerion web app and see all your Polygon NFTs.
Try Zerion Wallet 👉 https://link.zerion.io/uN2UIMB0Xyb
- Eeeehhhh...Who wants to own the first $WAV3 tokens? 👀👀👀
We are starting our campaing to decentralice our pre seed round 🫡
We released 👉 99 spots to join our round this month, and our Discord community already occupied 34% of the spots in the lasts hours!!! They got the alpha first.
We are crowdsourcing a total of 20.000 Matic in this campaign, having a minimum of 202 matics per spot.
These tokens will be redeemable for private equity or a liquid token that we'll release in the future!
And the first holders will have 🌟 special 🌟 treatment when that happens ❤️
This campaing will last until 29 of april 🗓️
We must get to the goal this month first!
In the case we reach it, next will be accounted in the same valuation.
Anyone interested just write to wav3s DMs, law forbides us to share the link in public!
DONT SHARE THE LINK WE SEND YOU IN DMs PUBLICLY, at least that's what the securities law demands 🤷♂️
ONLY ACCEPT LINKS COMING FROM THIS ACCOUNT plsss!!!! don't fall for scams
🌊 🌊 🌊 🌊 🌊
PD: If you see this message "No club found on this address", connect your wallet in the upper rigth corner, be sure to be using Polygon
FULL DISCLOSURE: This token is for early supporters, if you want full settled tokenomics, you can wait til we launch the public token, after all the early supporters were rewarded 😋
- As @wav3s.lens first ever customer [ @bvdaniel.lens 👍 ] just had to claim my spot in their **pre-seed round** 🚀 🚀 🚀 Maybe you should too?!?!
See https://lenster.xyz/posts/0x01a2ee-0x43
- 🌊🌊🌊 Lens Updates 🌊🌊🌊
Finally, the mirrors are back! In case you didn't understand what happened, let me explain a bit. Apparently, there were many bots using the mirror 👀 and two weeks ago, it reached a point where it congested the network, and we couldn't publish, make collect, or mirrors. Now it seems to have been fixed, and applications that have the dispatcher activated (which basically means that Lens pays the gas for the transactions) are finally back.
Since we're talking about the dispatcher, Lens released an update with this functionality. Now only high-value accounts will have free transactions, and low-value accounts will have to pay for the gas of all their transactions, such as posts, comments, mirrors, etc. Try making a mirror of this post and see if it charges you or not 👀.
And the last Lens news is that they implemented a filter for notifications. Now, only the most important ones should reach you. I really want to see which notifications you guys get. How has it worked for you? Remember that in some apps like Lenster, you can disable it if you want.
Now let's move on to Wav3s news. In case you didn't notice, the mobile version is now 100% functional, along with Wallet Connect. We also took advantage of the time when the mirror wasn't available to keep improving the application. Now it works pretty well, and we fixed all the bugs we had. So go ahead and make a Wav3 🌊.
A couple of weeks ago, Messari published an article analyzing the Lens protocol. It revealed some interesting facts, such as Wav3s being the fourth most popular application of the Lens protocol in February and March, with a staggering 450% growth, making it the fastest growing app during that period. The article also showed that interactions on the platform increased significantly. Between January and February, the number of posts doubled, comments increased 5x, and mirrors increased 10x! Is it just a coincidence? I don't think so.
And since we're talking about ourselves, we're still raising investment, and we're allocating a percentage so that our beautiful community can invest from 200 Matic. We're doing this on a platform called Syndicate, so if you're looking to invest in the fastest-growing app, now is your chance. In a little while, we'll be doing a Twitter Space to explain a bit better.
And to stay informed and be part of this great community that is growing day by day, join our Discord! 💬👨💻🚀
https://discord.gg/3hJYPaSc3g
- LATAM is full of web3 talent.
Any ideas about opportunities or contribution path that you guys can recommend?
- 近日，甘肃省敦煌市鸣沙山月牙泉景区内的桃花、梨花、丁香花竞相绽放，别有一番韵味。
- 候鸟当空舞湖泊春意浓。
- 候鸟当空舞湖泊春意浓。
- 近日，甘肃省敦煌市鸣沙山月牙泉景区内的桃花、梨花、丁香花竞相绽放，别有一番韵味。
- I just voted "For" on "AIP-1.2 - Foundation and DAO Governance" https://snapshot.org/#/arbitrumfoundation.eth/proposal/0x373dfa89fc9c5ccba8ed83fa3fa4f233edd270075b5f8f4f3902b408318d9d17 #snapshotlabs
- I just voted "For" on "AIP-1.1 - Lockup, Budget, Transparency" https://snapshot.org/#/arbitrumfoundation.eth/proposal/0x7203289844e807781e8d2ec110d4b97a79a29944cae06a52dbe315a16381a2ae #snapshotlabs
- I just voted "For" on "AIP-1.1 - Lockup, Budget, Transparency" https://snapshot.org/#/arbitrumfoundation.eth/proposal/0x7203289844e807781e8d2ec110d4b97a79a29944cae06a52dbe315a16381a2ae #snapshotlabs
- I just voted "For" on "AIP-1.2 - Foundation and DAO Governance" https://snapshot.org/#/arbitrumfoundation.eth/proposal/0x373dfa89fc9c5ccba8ed83fa3fa4f233edd270075b5f8f4f3902b408318d9d17 #snapshotlabs
- GM! 🌿
Leave a comment, a drop might be coming 👀
- Testing out much cleaner, high signal notifications. I've been always wondering why we always get notified on every action while we could be notified on every meaningful action. No bots in my sight now 🙂
- "Bruises" Music Video Game - Scene 1
Introducing the Annika Rose “Bruises” Music Video Game - an Unreal Engine 5 virtual experience that brings her lyrics to life. Collect four scenes over the next four weeks for an allowlist spot into the “Listening Room” featuring special NFT mint opportunities and in-game activations. Collect all four + follow Nvak & Annika on Lens to enter a raffle to win a free “Bruises” music NFT!
Mint Scene 1: https://scenes.nvakcollective.xyz/
- Looking to onboard our next cohort of artists to Dequency – **who are we missing?**
HMU if you're interested in web3 (and beyond) sync opportunities! Would love to have you on the platform.
https://app.dequency.io/
- Guess where or in which movie this scene was in
- 01 停更现象背后
近日，B站两位拥有数百万粉丝的UP主，接连发布视频称，视频将暂时停更。此后，又有多位UP主密集公开宣布，视频将暂时停更，一时间“B站UP主发起停更潮”冲上微博热搜。
虽然，B站对媒体的回应是“停更潮”并不准确，但不管怎么说，B站UP主停更并不是少数。据不完全统计，2018年B站第一届的百大UP主中，有将近20%的UP主已经停更。
**UP主停更的根本原因是，他们在平台赚不到钱了，或者不那么赚钱了。**
一位在B站有近70万粉丝的“一只姜茶茶”UP就发文称：“从21年就开始断断续续地停更，到22年10月彻底不更了。原因很简单，养不活团队。”
众多UP主给的理由是商单没以前好接了，而且平台激励比以前更少了。
B站UP主没以前赚钱了，纷纷选择停更，事实上主要有三个原因，涉及到个人的主动和被动因素，也涉及到B站的主动和被动因素。
**第一个原因，宏观经济反复，整体行业广告投放只减不增，广告主花钱更谨慎。**
根据CTR数据报告，2022年全年中国广告花费同比下跌11.8％。其中，多类广告渠道的投放都会受到疫情影响，最终导致了广告市场花费的下降。
像国内最大的广告营销公司蓝色光标，去年亏损超过18亿元。
广告行业下降的同时，互联网广告收入也下降了。
报告显示，2022年中国互联网广告收入为5088亿元，比2021年减少347亿元，同比下降6.38%。在视频类别中，短视频是唯一一类在媒体平台与广告形式上都呈现增长的品类，也是2022年唯一增长的品类。
所以，B站作为长视频平台，不如短视频平台更受广告主的欢迎。很多B站UP主也纷纷表示一两个月到一个季度才能接到一个广告。
**第二个原因是，B站调整激励策略，更侧重广告分成和直播分成激励，对于视频播放量的激励在下降。**
去年年报，B站年报关于商业化的调整是这样表述的：“2022年，我们的商业化战略专注于提升效率及毛利率，以及减少亏损。我们进一步将直播及广告在内的商业机会与生态进行整合，并将资源集中于我们的核心业务。”
直播收入属于增值服务，年报里，B站将直播收入放到了更高的战略位置：“2022年，我们进一步将直播整合至PUGV生态。此有助吸引更多用户观看直播及吸引更多的创作者成为主播，直播收入比去年增长强劲。同时，2022年，收入分成比例的进一步优化推动直播毛利率改善。”
所以B站对直播和广告业务的支持，已超过对内容的激励。
**第三个原因是，很多UP主不愿通过直播变现。**
有一位宣布停更的UP主表示：这波停更的UP主都不太喜欢直播，其实直播是目前视频博主中变现最直接的方式。
不管是主动还是被动，B站的这把刀终究是落到了UP主的头上。
- 03 不靠UP主，B站还能靠什么？
从数据上看，B站的UP主已有见顶的态势。
2022年，B站拥有370万月均活跃UP主，比去年增长45.2%。UP主增加的同时，内容投稿量月均达到1470万条视频，创历史新高。
虽然2022年，整体月活UP主在增加，但是分季度看，2022年一季度，B站月活UP主一度达到380万。如今到年末已降至370万，二季度月活跃UP主甚至一度减少至360万，这是B站历史上的第一次。
**内容创作者停更可能并非只发生在B站，但B站所受的影响更大。**
从业务上看，UP主是B站上最重要的内容产出力量，UP主停更减少好的内容，进而可能会影响到用户的黏性、付费意愿甚至是数量。
上文提到，活跃UP主的数量在2022年第一季度达到高峰，B站的付费渗透率（月活付费用户/活跃用户）也是在2022年Q1达到9.26%的高峰，之后就回到了8.6%左右，到第四季度，付费用户环比减少了40万人。
从投资人的视角来看，看好B站的长期逻辑一致都是用户归属感强、单个付费用户月收入（ARPPU），比如2017年，B站的ARPPU值高达164元，如果能够线性外推，B站将非常有想象空间，盈利也不是问题。
**随着用户规模的扩大，ARPPU值下降是正常的，关键在于寻找之间的平衡点。有好的内容才有可能实现帕累托最优。**
失去了好的UP主，原本的投资逻辑也就不成立了。
当然，好的内容不一定只有UP主能创造，比如UP主当前发力的OGV（专业机构生产内容）、自制剧。
现在，B站的OGV质量并不稳定，《风犬少年的天空》播放量口碑都不错，《三悦有了新工作》则口碑不错播放欠佳，动画《三体》可以说是一败涂地。
市值榜此前的文章《B站OGV，正在考验陈睿的耐心》提到，B站OGV作品往往既没有一线顶流明星助阵，又没有流量的助推，完全靠贴近年轻人的IP和节目形式，让用户和UP主为爱发电，破圈也就是比较“随缘”。
**再加上自制内容方面，各平台在OGV内容的竞争已经步入了“深海”，B站OGV面临着很大的挑战。**
B站的OGV起初的目的是为了与PUGV（专业用户生产的内容）协同，到现在UP主二创也是B站OGV破圈的重要传播力量。
头部UP主的停更如果演变为大面积UP主的停更，小而美的内容成为爆款就更难了。诚然，B站也可以换个思路，花大力气，在全网营销、在热搜上挂着，但又不太符合当前降本增效的策略。
B站上一次所站的分叉口，一边是社区氛围，一边是用户规模。有走掉或者不再忠诚的用户，也会有新的用户进来，新旧交替，从商业的角度来看，B站部分解决了“圈地自嗨”的问题，有牺牲也有所得。
现在，B站又一次站到了分叉口，有离开的UP主，也会有新的UP主加入，比如擅长短视频的、直播带货的用户。这一次的牺牲值不值得，不能确定，但能确定的是，换回的已经不是最初想要的。
- 02 B站为什么急向UP主动刀？
这是源自B站在盈利和股价两方面的压力。
不可否认，B站的收入一直在增长，从2017年的24.7亿元增长到2022年的219亿元，**但收入增速的放缓和亏损扩大、盈利无望，是规模华袍越来越遮不住的羞。**
2022年，B站的收入增长勉强保住了两位数，12.98%，而往前推两年，分别是77.03%和61.54%。利润方面，从2019年的亏损12.89亿元，到2022年亏损74.97亿元，净亏损率也一步步从不到20%升到了30%以上。
在业绩以及外部因素的作用之下，B站的股价走上了下坡路：2021年2月，B站美股最高股价达到157.66美元，如今已跌至23美元附近；B站在香港上市后3个月股价达到1052港元，如今股价已跌至170港元附近，市值蒸发超过3000亿港元。
压力之下，2021年年底，陈睿给B站定了两个小目标：**2023年实现4亿MAU（月活用户人数）、2024年实现盈亏平衡。**更注重DAU（日活用户人数）能给公司带来的销售转化。
面对2024年实现盈亏平衡的目标，B站有两个方向，一个降本，一个创收。
目前B站的收入分别来自移动游戏、增值服务、广告和电商及其他四个部分，其中游戏是B站的传统业务。
B站早期的收入大部分来自于游戏，但B站对待游戏的态度是矛盾的。既想摘掉这顶帽子、探索多元化经营，又想靠游戏挣钱。几年时间里，B站一是加码游戏自研力度，二是加大游戏投资，但整体的增速远低于增值服务和广告收入。
2018年，B站游戏业务收入为29.36亿元，到 2022年游戏业务收入也只有50.21亿元。
**增值服务和广告收入的增长是几十倍，也是未来收入增长的重点。**
如上文所言，大环境因素以及短视频的竞争，让广告收入的增长不确定性增强，长期主义恐怕无暇顾及。
增值服务包括打赏收入和大会员付费收入。2022年，B站增值服务收入为87亿元，比2021年的69亿元，增长25.7%。
打不过就加入，所以B站的收入分成向视频UP主明显倾斜。这也意味着B站的定位有所改变，从以品牌形象、高粘性，在长周期中获取回报，到偏好带货类等短期高转化的平台。
**相比于在艰难的环境下增收，降本就简单粗暴地多了。**
收入分成是B站营业成本的重要组成，按照2022年的数据，比重占到了一半，占总收入的比重也达到了41.5%，减少激励的降本效果更加立竿见影。
2018年1月B站推出的“bilibili创作激励计划”，该计划会根据视频播放量、点赞、投币、收藏等数据对视频流量价值进行评估，并按照规则给予UP主现金奖励。
2021年5月，B站对创作激励计划做出调整，引入了包括播放渠道、用户转化后验证等多种考核指标。这是事实上就是B站的降本手段之一。
**除了降低视频UP主的激励，B站还有其他的降本动作。**
第一，人员优化，俗称“裁员”。
去年，B站有过两次大规模裁员的传闻，分别主站运营中心、游戏、直播、海外业务和OGV等多个部门。
第二，持续缩减销售及营销开支，即市场推广费用。
财报显示，B站在2022年用于销售及营销上的费用为49.2亿元，而2021年则是花了57.9亿元，同比下降了15%，不仅是绝对数值减少，占收入的比重也在下降，主要原因就在于“2022年的推广支出减少”。
- 01 停更现象背后
近日，B站两位拥有数百万粉丝的UP主，接连发布视频称，视频将暂时停更。此后，又有多位UP主密集公开宣布，视频将暂时停更，一时间“B站UP主发起停更潮”冲上微博热搜。
虽然，B站对媒体的回应是“停更潮”并不准确，但不管怎么说，B站UP主停更并不是少数。据不完全统计，2018年B站第一届的百大UP主中，有将近20%的UP主已经停更。
**UP主停更的根本原因是，他们在平台赚不到钱了，或者不那么赚钱了。**
一位在B站有近70万粉丝的“一只姜茶茶”UP就发文称：“从21年就开始断断续续地停更，到22年10月彻底不更了。原因很简单，养不活团队。”
众多UP主给的理由是商单没以前好接了，而且平台激励比以前更少了。
B站UP主没以前赚钱了，纷纷选择停更，事实上主要有三个原因，涉及到个人的主动和被动因素，也涉及到B站的主动和被动因素。
**第一个原因，宏观经济反复，整体行业广告投放只减不增，广告主花钱更谨慎。**
根据CTR数据报告，2022年全年中国广告花费同比下跌11.8％。其中，多类广告渠道的投放都会受到疫情影响，最终导致了广告市场花费的下降。
像国内最大的广告营销公司蓝色光标，去年亏损超过18亿元。
广告行业下降的同时，互联网广告收入也下降了。
报告显示，2022年中国互联网广告收入为5088亿元，比2021年减少347亿元，同比下降6.38%。在视频类别中，短视频是唯一一类在媒体平台与广告形式上都呈现增长的品类，也是2022年唯一增长的品类。
所以，B站作为长视频平台，不如短视频平台更受广告主的欢迎。很多B站UP主也纷纷表示一两个月到一个季度才能接到一个广告。
**第二个原因是，B站调整激励策略，更侧重广告分成和直播分成激励，对于视频播放量的激励在下降。**
去年年报，B站年报关于商业化的调整是这样表述的：“2022年，我们的商业化战略专注于提升效率及毛利率，以及减少亏损。我们进一步将直播及广告在内的商业机会与生态进行整合，并将资源集中于我们的核心业务。”
直播收入属于增值服务，年报里，B站将直播收入放到了更高的战略位置：“2022年，我们进一步将直播整合至PUGV生态。此有助吸引更多用户观看直播及吸引更多的创作者成为主播，直播收入比去年增长强劲。同时，2022年，收入分成比例的进一步优化推动直播毛利率改善。”
所以B站对直播和广告业务的支持，已超过对内容的激励。
**第三个原因是，很多UP主不愿通过直播变现。**
有一位宣布停更的UP主表示：这波停更的UP主都不太喜欢直播，其实直播是目前视频博主中变现最直接的方式。
不管是主动还是被动，B站的这把刀终究是落到了UP主的头上。
- 近期，B站UP主停更潮成为热议话题。
而在3月初，B站披露财报时，“B站去年给UP主分了91亿”也登上过热搜。数据显示，去年B站给UP主的激励，同比增长了18%，为什么依旧有大面积的UP主停更？
B站是一个依靠UP主实现内容输出，构建起包括平台、UP主和用户的兴趣社区，在B站十三周年主题演讲上，B站董事长兼CEO陈睿称，“能够不断地产生宝藏UP主，既是B站的活力所在，也是B站的价值所在。”
此次，UP主的停更又会对B站产生什么样的影响？不靠UP主的话，B站还能靠什么？本文将回答这些问题。
- gm Lenster fam 🌸
We are excited to announce the launch of our new Snapshot voting feature. Now you can have your say on important community decisions by simply voting from Lenster.
If you paste any Snapshot URL, it will turn into an interactive widget where you can vote for a proposal. You can also use it with your Lens follower NFTs by configuring Snapshot strategies 🚀
Vote us below if you like this feature 😉 https://snapshot.org/#/yoginth.eth/proposal/0x9287c40edcd68c362c7c4139fe3489bbaaa27cf4de68be5c218a82d0f252e718
- 🟢 The *Building Blocks* Kit by Sound of Fractures is now live at kits.io/sof. With ethereal layered vocals and unique otherworldly chords, this Kit features:
🎵 60+ innovative loops
🧑🤝🧑 A special Sound of Fractures community collab event
💬 Access to Sound of Fractures's holder chats
✌️ Free claims for Sound of Fractures Sound.xyz holders
To celebrate the new drop, Sound of Fractures is hosting a community collaboration event for one week featuring ALL submissions as part of the Building Blocks Collection on Lens and Beats:
🎼 Mint a copy of the *Building Blocks* Kit
🎹 Create a 30 sec. audio snippet using samples from the pack
🙌 Submit your creation to kits.io/sofsong
All submitted sounds will be featured on a Lens and Beats.xyz leaderboard where you can explore and vote for the best creations. In the spirit of community and collaboration, all submitted sounds will be a part of the Building Blocks collection immortalized on Lens.
Create and share your work by Wednesday, April 12, 2023 12:00 AM (in 7 days) to: https://www.kits.io/packs/building-blocks?utm_id=kits&utm_source=social&utm_medium=lens&utm_campaign=buildingblocks&utm_term=site&utm_content=link&tab=tracks
- Lens signless transactions are now better, faster, stronger!
You can upgrade your signless transactions on @lenster.lens: https://lenster.xyz/settings/dispatcher
Coming on other community-built applications 🔜!
- SHINSEI GALVERSE: ORIGIN STORY - EPISODE 1
Shinsei Galverse is Japan's first breakout Web3 success story. In the first episode of this mini doco-series, meet the team and hear about how they first came together to create Galverse!
Inspired by nostalgic 80s and 90s anime, the Galverse team aim to create something entirely new by reimagining these ideas with modern values and badass Gals at the front and centre.
Gal NFT holders take part in the animation process, submitting ideas and creative works that are incorporated into the animation and production process. They also receive a backstage pass to learn about the process with behind-the-scenes videos of the animation studio and team's creative work.
The Galverse team is passionate about introducing Japanese culture to the world, introducing fans and newcomers to a deeper understanding of anime, Gal culture, and the country's creative scene.
- Hello lens frens
- First Lens selfie, live from the studio.
- Hello lens frens
- First Lens selfie, live from the studio.