Comment by @stani • Hey
I think the charather X is the only relation to feminine but what comes to colors branding, feels so, maybe its just me lol
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You're not wrong in yr feeling, but I would attribute it to the X font, not the color black. In branding studies, straight lines with sharp forms usually target a masculine audience, while curvy and soft lines are designed with a feminine audience in mind. Gender stereotypes are finally changing, but we still carry these “feelings” and connections in our subconscious for obvious cultural reasons.
I see what you mean, black is not the girliest color, but most women look good wearing black 😂 :) it does feel masculine tho, maybe because of connection with space X