Comment by @christina • Hey

@motiveunknown.lens reading it in more detail now, looks like they have brought in CAA as a strategic partner. Makes sense to your point about trying to us

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Yep. That was the thing with the likes of Queen: the victory was the biopic which then generated a kind of cultural wave of interest that ensured a heavy uptick in sales. But the money required to make those things happen is massive, and even biopics don't necessarily translate into massive uplifts in streams (the recent Elvis movie being a case in point). My mate Keith at Midia wrote an excellent piece about managing catalogue/cultural value of heritage artists - worth a read: https://www.midiaresearch.com/blog/songs-are-the-golden-eggs-in-music-catalogues-but-who-is-looking-after-the-goose I'd also strongly recommend Eamonn Forde's book "Leaving The Building" which looks at the estates of dead music legends, examining how they've been exploited for better or worse after death. Fascinating stuff, though be warned, it will forever make you see things like that Elvis movie in a whole new context!