Comment by @chaoticmonk • Hey

💯 I'd be less inclined travel to a store IRL (+1 for sustainability) if the size and fit could be accurately judged virtually.

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And I believe that more people are in your shoes, albeit not necessarily for the sake of sustainability. But, the ability to try on clothing from the comfort of your own home or wherever you are, as well as being a part of a new experience when engaging with clothing, will be a huge factor that will make people prefer buying clothing digitally rather than IRL. However, because brands, particularly the luxury market, want more people in their physical stores, such experiences will be brought there as well. It's exciting to see where brands go and how clever they use these technologies!