Comment by @punkess • Hey
interesting, can you share how interaction rate is calculated?
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Hi there, great question! The formula is not something new, we calculate this by using the engagement rate formula: We add the total number of likes, collects, mirrors, and comments, then divide that number by the total number of posts. Afterward, we divide this result by the number of followers the influencer has. Finally, we multiply the outcome by 100 to get the percentage. Hope that helps!