Post by @christina • Hey
Algorithmically-driven feeds increase discovery reach but create a new era of loose ties between creators & audiences. Stat to follow: Decreasing convers
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me again talking about ancient times ;-) I guess we see on social media a similar development - especially e-commerce - businesses experienced in the second part of the 2010s. Businesses who were not able to build a strong brand -> relationship with their customers, those marketing budgets exploded because the organic reach got rekt (not sure how they called it back then ;-)) and they had to compensate the missing traffic with traffic from paid channels. (btw I see the same on my lens profile today, terrible action to follow rate. Have to start buying followers. Wen 5k Lens followers for 10 USDC?) ;-))