Comment by @stani • Hey

Interesting, what do all these projects have in common?

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@stani.lens Hmm perhaps, fostering great content (be it art, story, games) from their community and from their team? Each of the brand actively engages their community to build up their own messaging through creative storytelling, empathetic narrative & lore/world building (...) I think its interesting to watch how they evolve organically and inorganically over time.