Post by @stani • Hey
How Lens could on-board next 1M users? Throw any ideas below (no idea is bad)
Comments
- After onboarding a bunch and continuing to do so I’m thinking we could benefit from some instructional videos make by lens itself as well as videos that explain the structure and benefit of the tech. The idea of always being able to access and know the people who follow you is a key selling point in my opinion as it takes away the threat of being censored by a centralized platform and their ambiguous policies. I’ve got more on this but yeah that was at the top of my head.
- 1. Black swan web 2 social event (unfortunate but needed) - we’ve had plenty of wtf events on platforms but a real platform ender and not by gov entities. I think people are happy being oblivious to the intrusion and manipulation of legacy social media.
2. Less xtreme - side by side comp charts, infographics that are easy to digest. Example:
A. Legacy sign up: state issued id, email, phone number, blood sample, first born, blood type
B. Web3 sign up/in: deanjackson.hey
3. FREE and you’re not the product - messaging.
4. What everyone else has said about abstracting away the jargon and old ux: wallet(profile), seed phrases(password), invisible cross chain connection(connect), etc so that it’s apples to apples in comms with those 1mill users who have a lexicon ingrained.
5. Keep pressing on and the eventual super app that finds user base will emerge. I don’t think we know what that is yet but iterations are closing in everyday.
6. Last but not least the $ making aspect w/o beholding to the platform as the gatekeeper.
7. Find a holistic way for advertisers to reach icp w/o selling or revealing data…this is way down the list. Some people have been working on this.
- Go cross chain with BASE, Fantom, Mantle & Berachain
- To be honest, right now I believe that Bonsai is doing the work. The idea that you can earn some money by simply being active on a social platform or even make a living out of it (call me crazy, but I think it’s possible) will make many people curious about Lens and join. I’ve planted the seeds of curiosity in many people’s hearts, ones with whom I've previously talked about it as well, but they weren't that excited about it previously, like they didn't care about the tech and such. However, when I've told them about Bonsai and so on, everything changed
And I am aware that the application experience is not seamless now, but I think that most people will get over this barrier as being driven by the “fomo”
But the application experience is still needed, imo, to get the next 1M🌹
- It doesn’t have anything to do with Lens unfortunately.
Onboarding normies on crypto (e.g. getting a wallet etc)while ensuring safety is still very cumbersome.
- i think the main problem is not @lens/lens but the UX in crypto is to bad so far 😅
- If there is a way to replicate the growth of Kick on here via a live streaming platform. (Have a way of monetizing that isn’t just mints and tips)
Streamings having to push a following to another platform makes it hard for them. If we could get a good platform that can acquire just a small amount of the streamers over will bring many more.
—-
Coinbase quest.
—
Raave becoming an actual festival
—
Building apps that rival the current web2 apps and bringing small to medium size creators over.
—
Partnerships that allow creators to have a potential to gather brand deals and more through a platform
- I think $bonsai is doing the work. Emphasizes the power of collects & user income. The power of community.
- Make more video explaining the features & benefits and promote on Instagram, TikTok & YouTube. Too much of Lens marketing lives in a crypto Twitter echo chamber.
- A clear and emotion triggering why, as to why they should ‘risk’ and take the leap in joining us rather than continuing to play the old dates game in web2 socials.
Words and stats won’t do this, spelling out to them the emotional side in a visual way. Video is best.
- Sounds like @lens/orb making it easier to onboard users will create a funnel for wallet adoption. Then I agree with the above point of loads of marketing content (ideally created by lens users rather than lens itself) around how to…{insert lesson here}. Continuously seek out users on other social platforms while also ensuring a similar / better UX than they have in IG/TikTok/Twitter. Distilling data ownership and decentralisation points into an elevator pitch for average users / late majority. Probably… who knows with these thing 🤪
- Lens should be deployed on other chains with high network effect, like Base. This is the only way imo. Further technical developments within Polygon only make the existing user base more satisfied. Ofc we have many new users but to reach the next 1M, we need this.
- Not an expert on this but I think since Lens is art driven (for starters), then why not consider holding art contests with prizes which can help entice great artists from web 2, not only web3. It can cover any kind of art content with different categories like digital or traditional painting, music, photography, documentary/slice of videos, anything.
Rough idea also is a referral program by current users. Just need to set mechanics to avoid program abuse.
- In terms of supporting the creators @lens/bonsai is doing its job, but there's room for Lens to step up as well.
To begin, reassessing all open LIPs would be a solid start—advancing the selected ones and archiving the rest.
Streamlining the LIP process to be more user-friendly is crucial.
We should enhance focus on OA/Frames features that support gamification, marketing, onchain purchases, livestreams, etc - all without attaching fees.
Exploring multi-chain options and interoperability with other onchain/web3 protocols could broaden the reach.
Promote more Grants & Incubation programs?
- I feel wallet abstraction will help more to bring non web-2 users & that way we can have more folks roaming around in apps like ORB which provides a really unique experience rather than the same web 2 designs and incentives approach.
- I would like to see DeFi functionality here. The advantage of having a UI similar to web2 makes adoption easier. I think there could be great potential, especially if the main emphasis is on borderless payments and fiat in/out ramp leveraging the credibility of the most popular profiles
- IMHO, live events remain an effective go-to-market strategy.
I envision a gamified music festival experience that enhances your profile, where the user discover lens functionalities (mint, share, etc).
- Limited free accounts to a few users who are verified as real. Say I was a newb but you’ve seen my art and I expressed my interest but didn’t have 8 Matic. This would take an A&R type person and you have to know the artist will keep posting.
Post memes about what’s happening. Up the content on the Lens X page (haven’t checked lately).
GIF pfps like the purple app.
Try Google Ads, that’s how I onboarded people to something else (I can tell you in private) and my ROI was 1000% and sustainable. Those were the days then my ex saw I was an ATM.🏧
Reward users who onboard with Matic or Bonsai. I’ve told a few friends, even sent them Matic myself.
Create more niche Clubs. The purple app had a local one that I thought was too cool cause I wanted to meet web3 peeps locally. This may take some time.. I know it’s coming though. I’d post in a nerdy music production one.
Record someone having fun using Orb / Hey and having fun buying and collecting as well as chatting. Then they check their wallet and there’s a nice balance there.
Don’t overdo it by showing examples of people making what others make in an entire year with a genesis post. Keep it natural and chill. Organic. Something that can show new users they can do it too, not just those who already have a mil in their bank account.
Small bonsai airdrop for new users that are active since xyz date to another date but do some math so its not too much and kills the eco system and energy.
ps this was gonna be a collectible feel free to tip 😆 GM Stani.
- They will realise its potential and will onboard themselves no need to do anything 💕💕
- Your focus is more on Art in forms of Photos-AI Generated images-Music ( Music remains great thing ), However video thing is still lagging i assume.. More focus on people involved in video content can be a game changer too :)
- - more communities so people’s accounts can have more visibility and reach
- interactive posts aside from minting features (I’m thinking carrousels or short videos)
- bookmarks
- New interactive features
Zurf
- make close social system
- go after asian communities on fediverse. CJK communities are huge on mastodon and misskey
- Pump $BONSAI like $DEGEN to get more attention ✅