Comment by @iamtherealyakuza • Hey

How? Can you ellaborate this?

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sure, I’m glad you asked :-). As @lens/paulburke mentioned, loyalty programs / “points on chain” are basically tokens. And that makes imo a lot of sense for consumers/users (trade your points, additional utility) as well as companies (smart points). Everyone can build on top of a company’s loyalty program. Loyalty programs can incentivise users owning other companies’s loyalty points. Or “If you have 100 adidas points, you get 20 Nike points airdropped and are eligible for xyz”.