Comment by @krp_eth • Hey

Including customers in the process of product creation, is what ur hinting at correct me if im wrong ? If so yes very crucial. I heard of a brand that sta

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Yes, it will begin with product creation as it is the most tangible way for people to understand that they are contributing to the creation of something within the brand. However, in my opinion, co-creation should not be limited to product creation alone; it encompasses much more than this. With time, it will expand into other areas that represent the brand's narrative I haven't heard of that brand before, but I'll check it out. Thanks for sharing!🌹