Comment by @tyoma • Hey

This would critically limit those who can mirror, making the campaign ineffective, wouldn't it?

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It depends what your goal is. Quip Toothbrush can buy an ad on Facebook which targets 18-35 year old males who recently bought toothpaste. Quip Toothbrush can pay customers for testimonials. They can pay an influencer to do an ad in their video for the toothbrush. This token gated model allows the same options. Pay your customers who are holding your token for testimonials/endorsements. And/or make the content only visible to the people you wish to target.
But also critically increase the quality of each impression. I think one has to balance it