Comment by @eduardmsmr • Hey

Yes, yes, yes!!!! I hope more people realize this! Stories are part of who we are; they bond us. We are even children of a story! Yet, our attention has

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I think the backlash against Apple's new iPad advert is also rooted in people's innate understanding that story matters. In the ad, a tonne of conventional artistic tools are destroyed by an industrial crusher, leaving behind the only tool that they imply matters now - an iPad. While of course we can and should move forwards, lineage matters, it's not just aversion to change, it's the inherent worth that you find in common myths/stories and heritage. This informs how you use new tools.