Comment by @ryanfox • Hey

Build apps which are useful to those niches/brands. Few people will leave their social circles for a better database. I'd highly recommend anyone in w

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@stani.lens web3's superpower is collaboration. Use this to bridge web2 and web3. Example Plan: **1) Integrate Lens with major fashion apps/communities:** SNKRS + dot Swoosh: https://www.nike.com/snkrs-app vogue runway: https://apple.co/39z6EGf hypebeast: https://apple.co/2VTaLsq kicks on fire: https://apple.co/2VWFRj8 sole supplier: https://apple.co/39xGNOI stock x: https://apple.co/38xNMpH slyde: https://apple.co/3cGWhSI depop: https://apple.co/3cJFLB4 grailed: https://apple.co/2v4FpEp shopstyle: https://apple.co/39zVa55 shoptagr: https://apple.co/3333bgk Each app should have the ability to mint Lens profiles and maintain a community inside their existing framework. Make it dead simple for each existing app to integrate a social feed which the brand can call their own social network. **2) Build apps on Lens which tie these together:** An app which strings together "fashion shows" by brand, style, season, etc. An app which manages all the latest drops. An app which forms communities based on similar interests/purchases (Hypebeast readers who love Air Jordans) An app which shows off new sneaker designs and their inspiration sneakers -Here's Alice.eth's sneaker design next to the Air Force 1 it's inspired by An app which connects designers to influencers to manufacturers An app which ties into ticketing for IRL events. **3) Sponsor events which require users to collect to attend:** Collect anything from a Spring Collection in Vogue's Runway to attend an IRL party Collect a Lens Post (effectively a POAP) at the door to get in **4) Sponsor influencer campaigns / Lens Bounties where brands pay users to create the best content about their products:** Nike is doing this now with dot Swoosh Fendi, Prada, etc can all create campaigns/contests where the best UGC wins money for their videos/photos/podcasts/haul videos etc. These steps can be replicated in any industry and niche. Meet users where they are (web2), build bridges, build new apps which collab with (not destroy) the old apps.