Comment by @ryanfox • Hey
Agreed. It’s possible we see a situation similar to Google/Windows. Microsoft forced Windows users to use Internet Explorer bc “obviously” whoever controll
Comments
- I tend to think similarly. In my experience, platforms that force proprietary systems on the user as a strategy to compete with emerging, more advanced technologies, inevitably change their position.
Pro Tools/ Avid is a good example of this in the audio industry. For years Avid didn’t integrate their software with third-party hardware manufacturers, forcing you to buy their hardware. But DAWs like Logic, Cubase, Digital Performer, etc. made it possible to combine any audio interface with your choice of software. Obviously, these DAWs became very competitive with Pro Tools, opening up a new market to amateur engineers and producers.
It took many years, but Avid eventually realized they were shooting themselves in the foot, and opened up the code so Pro Tools could work with third-party hardware. But during that time, there was a huge shift, and Pro Tools lost its footing as the ‘industry standard’ DAW.