Post by @sadeghparsaei • Hey
Post by @sadeghparsaei • Hey
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- Why do we need unnecessary social networks?
Social networks have revolutionized the world in recent years. Nowadays, many people spend hours surfing the internet. Businesses and influencers also generate income with the help of these networks.
In recent years, some countries have tried to monitor social networks more. Political issues, ethical norms, frauds and cyber attacks have caused related organizations to control the data exchanged in social networks. Although this can help prevent and track cyber attacks, privacy advocates oppose these processes. Decentralized social networks will be developed so that the information exchanged can no longer be verified.
Another challenge of the producers of social networks is to guide the minds of users by the managers of these networks. These targeted individuals are produced and represented by them in unfair processes. Social networks show content to users based on criteria that are mostly commercial and advertising. In fact, before thinking about publishing useful and practical, the forums are looking for their organizational and financial goals. Therefore, it is not unlikely that if an immoral person is quickly published in social networks or has become yellow. For this reason, useful and practical resources are used for the target audience
Another issue that causes dissatisfaction among users is content censorship and the creation of legal frameworks. Although social networks claim that they do not share their information with governments, it has been seen many times that these platforms have resisted government orders and pressures. This issue sometimes angers users. Social networks are developed with the slogan of free communication and international interactions, but in the end they must obey political rules. It has been seen many times that these popular platforms have been forced to remove content, block users, political orientation and similar actions.
Decentralized social network gives power back to the people
Stani Kulechov, CEO of Aave Foundation, believes that content producers should have free channels to distribute and publish content that resist censorship and modification. Last year, Kolchev announced that the Ave development team will investigate the possibility of creating a Twitter-like platform on the Ethereum network.
Michael Mara, the founder and operator of a social media program managed on the blockchain, believes that virtual social networks are really about "giving power back to the people." According to him, one of the problems of expert platforms is censorship. While another problem is making money, which will be discussed more about both of these problems later.
Michael Marra, the founder and platform of Entre, believes that the blockchain social network is the best tool to return power to the people. The Entre platform is a social network developed on the DeSo blockchain. He talked more about this network.
What is a blockchain-based social network and how do they work?
Traditional social platforms can be called data kings. For example, all the data exchanged on the Twitter platform are recorded and processed by the servers of this company. This is also true for Instagram, Telegram and other popular centralized networks.
On the other hand, decentralized social networks have been developed on the blockchain platform. Transactions and data transfer on this platform will be stored encrypted. Any person can become a network node and participate in data registration and processing processes.
Decentralized social network also has algorithms for publishing content like traditional platforms. Also, capabilities have been designed to search for users and find contacts in these networks.
Economic ecosystem of social networks based on blockchain
Decentralized social networks try to make the distribution of income more equitable. For example, YouTube takes about 45% of advertising revenue. The blockchain-based social network works more fairly and saves advertiser's costs and increases content producer's income.
Conclusion
Decentralized social networks have the potential to change the situation in favor of users and content producers. With the advent of Web 3, we will probably see the expansion of these networks. Many predict that over the coming years, users will slowly become interested in using the new decentralized social network, and the power will return to the people.